@article{Dell_2001,
title = {Building Trust On-Line: The Design of Reliable Reputation Reporting: Mechanisms for Online Trading Communities},
author = {Chrysanthos N. Dellarocas},
journal = {MIT Sloan Working Paper},
month = {October},
number = {4180-01},
publisher = {SSRN},
series = {Working Paper Series},
url = {http://ssrn.com/abstract=289967},
year = {2001},
doi = {http://dx.doi.org/10.2139/ssrn.289967},
keywords = {design reputation thesis trust }
}
::