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The Message in the Bottle and the Genie in the Lamp: Information Integrity and Individualization in Science Communication

. Science Communication, 20 (1): 22-27 (1998)
DOI: 10.1177/1075547098020001003

Abstract

Science communicators face two perennial problems: first, how can one maintain the integrity of science communications in the face of forces which may tend to degrade them, and second, how can science communications be made more useful for the individuals who are most in need of their messages? The author offers some practical advice for addressing these questions in context.

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The Message in the Bottle and the Genie in the Lamp: Information Integrity and Individualization in Science Communication -- DATTA 20 (1): 22 -- Science Communication

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