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%0 Journal Article
%1 BernoffLi2008
%A Bernoff, Josh
%A Li, Charlene
%D 2008
%J MIT Sloan Management Review
%K Marketing Media Social om09 smm
%P 36-42
%T Harnessing the Power of the Oh-So-Social Web
%U http://uwacadweb.uwyo.edu/mpeterson/MBAM5400%20documents/OhSoSocialWeb.pdf
%V Spring
@article{BernoffLi2008,
added-at = {2010-05-03T15:20:36.000+0200},
author = {Bernoff, Josh and Li, Charlene},
biburl = {https://www.bibsonomy.org/bibtex/22b9aeda2a4c394aa2fd273a9eb53d247/griesbau},
interhash = {3bdc2a9ea6ec050047271527110a0cae},
intrahash = {2b9aeda2a4c394aa2fd273a9eb53d247},
journal = {MIT Sloan Management Review},
keywords = {Marketing Media Social om09 smm},
month = {Spring},
pages = {36-42},
timestamp = {2011-11-02T10:15:38.000+0100},
title = {Harnessing the Power of the Oh-So-Social Web},
url = {http://uwacadweb.uwyo.edu/mpeterson/MBAM5400%20documents/OhSoSocialWeb.pdf},
volume = {Spring},
year = 2008
}
