%0 Journal Article %1 gilbride2004 %A Gilbride, Timothy J. %A Allenby, Greg M. %D 2004 %J Marketing Science %K popularity reception %N 3 %P 391-406 %R 10.1287/mksc.1030.0032 %T A choice model with conjunctive, disjunctive, and compensatory screening rules %V 23 %X Many theories of consumer behavior involve thresholds and discontinuities. In this paper, we investigate consumers' use of screening rules as part of a discrete-choice model. Alternatives that pass the screen are evaluated in a manner consistent with random utility theory; alternatives that do not pass the screen have a zero probability of being chosen. The proposed model accommodates conjunctive, disjunctive, and compensatory screening rules. We estimate a model that reflects a discontinuous decision process by employing the Bayesian technique of data augmentation and using Markov-chain Monte Carlo methods to integrate over the parameter space. The approach has minimal information requirements and can handle a large number of choice alternatives. The method is illustrated using a conjoint study of cameras. The results indicate that 92% of respondents screen alternatives on one or more attributes.

@article{gilbride2004, abstract = {Many theories of consumer behavior involve thresholds and discontinuities. In this paper, we investigate consumers' use of screening rules as part of a discrete-choice model. Alternatives that pass the screen are evaluated in a manner consistent with random utility theory; alternatives that do not pass the screen have a zero probability of being chosen. The proposed model accommodates conjunctive, disjunctive, and compensatory screening rules. We estimate a model that reflects a discontinuous decision process by employing the Bayesian technique of data augmentation and using Markov-chain Monte Carlo methods to integrate over the parameter space. The approach has minimal information requirements and can handle a large number of choice alternatives. The method is illustrated using a conjoint study of cameras. The results indicate that 92% of respondents screen alternatives on one or more attributes.}, added-at = {2011-04-26T11:47:15.000+0200}, author = {Gilbride, Timothy J. and Allenby, Greg M.}, biburl = {https://www.bibsonomy.org/bibtex/2820318bc49dce51df14e34dd9ce2f8cf/iglesia}, doi = {10.1287/mksc.1030.0032}, interhash = {3ca25868ad7af187821f1756b1da3f78}, intrahash = {820318bc49dce51df14e34dd9ce2f8cf}, journal = {Marketing Science}, keywords = {popularity reception}, number = 3, pages = {391-406}, timestamp = {2011-04-26T11:48:31.000+0200}, title = {A choice model with conjunctive, disjunctive, and compensatory screening rules}, volume = 23, year = 2004 }