Article,
Setting the research agenda for governmental communication
Journal of Communication Management, 10 (3): 250--258 (2006)
Abstract
Purpose – To discuss topics that need future research in governmental communication; setting the research agenda.
Design/methodology/approach – Based on two studies by the Research Group for Governmental Communication.
Findings – The development of this field would benefit from research on monitoring methods, accountability and return of investment.
Research limitations/implications – Focuses of governmental organisations.
Practical implications – Priorities to professionalise communication.
Originality/value – Based on two studies that are unique in Europe: trend study governmental communication and development of a balanced scorecard for communication in this field.
