%0 Journal Article %1 journals/ecra/QinYW17 %A Qin, Rui %A Yuan, Yong %A Wang, Fei-Yue %D 2017 %J Electron. Commer. Res. Appl. %K dblp %P 68-83 %T Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach. %U http://dblp.uni-trier.de/db/journals/ecra/ecra24.html#QinYW17 %V 24

@article{journals/ecra/QinYW17, added-at = {2022-02-14T00:00:00.000+0100}, author = {Qin, Rui and Yuan, Yong and Wang, Fei-Yue}, biburl = {https://www.bibsonomy.org/bibtex/26930c5c0fece3ce94334215ab81ff693/dblp}, ee = {https://doi.org/10.1016/j.elerap.2017.07.001}, interhash = {4a682f0907f5d4095babcc3738c3c503}, intrahash = {6930c5c0fece3ce94334215ab81ff693}, journal = {Electron. Commer. Res. Appl.}, keywords = {dblp}, pages = {68-83}, timestamp = {2024-04-08T17:00:49.000+0200}, title = {Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach.}, url = {http://dblp.uni-trier.de/db/journals/ecra/ecra24.html#QinYW17}, volume = 24, year = 2017 }