%0 Book %1 GVK519514890 %A Figge, Stefan %B Schriften zum mobile commerce und zur Mobilkommunikation %C Hamburg %D 2007 %I Kovaÿéc %K Customer_Relationship_Management Deutschland Direktmarketing E-Business E-Mail Individualismus Kundenmanagement Mobile_Telekommunikation Mobilkommunikation Online-Werbung Telemarketing Theorie %N 1 %T Innovatives Mobile Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+519514890&sourceid=fbw_bibsonomy %@ 978-3-8300-2652-5

@book{GVK519514890, added-at = {2009-08-21T12:22:28.000+0200}, address = {Hamburg}, author = {Figge, {Stefan}}, biburl = {https://www.bibsonomy.org/bibtex/24aeb2d41a9719f8558aa281e6061d4af/fbw_hannover}, interhash = {8557a76c68f85adabf470ae8bb7fed87}, intrahash = {4aeb2d41a9719f8558aa281e6061d4af}, isbn = {978-3-8300-2652-5}, keywords = {Customer_Relationship_Management Deutschland Direktmarketing E-Business E-Mail Individualismus Kundenmanagement Mobile_Telekommunikation Mobilkommunikation Online-Werbung Telemarketing Theorie}, number = 1, pagetotal = {XXIX, 358}, ppn_gvk = {519514890}, publisher = {Kovaÿéc}, series = {Schriften zum mobile commerce und zur Mobilkommunikation}, subtitle = {kontextabhängige Kundenansprache mit Hilfe mobiler Portale}, timestamp = {2009-08-21T12:22:40.000+0200}, title = {Innovatives Mobile Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+519514890&sourceid=fbw_bibsonomy}, year = 2007 }