%0 Journal Article %1 journals/ior/LittleL69 %A Little, John D. C. %A Lodish, Leonard M. %D 1969 %J Operations Research %K dblp %N 1 %P 1-35 %T A Media Planning Calculus. %U http://dblp.uni-trier.de/db/journals/ior/ior17.html#LittleL69 %V 17

@article{journals/ior/LittleL69, added-at = {2016-06-19T00:00:00.000+0200}, author = {Little, John D. C. and Lodish, Leonard M.}, biburl = {https://www.bibsonomy.org/bibtex/2e8ec8760f54a8e2a2cf378e4e915deea/dblp}, ee = {http://dx.doi.org/10.1287/opre.17.1.1}, interhash = {9e92f2f8b2fc0ba7401cfb05c82b57a0}, intrahash = {e8ec8760f54a8e2a2cf378e4e915deea}, journal = {Operations Research}, keywords = {dblp}, number = 1, pages = {1-35}, timestamp = {2016-06-21T11:47:43.000+0200}, title = {A Media Planning Calculus.}, url = {http://dblp.uni-trier.de/db/journals/ior/ior17.html#LittleL69}, volume = 17, year = 1969 }