Abstract
This paper focuses on the type and management of intentionally created
business networks called nets. Nets are extensively being used to
achieve a variety of benefits over those of a single firm or market
transaction. We propose that the effective management of different
types of business net is dependent on their underlying value creation
logic. Based on this notion a value creation framework of three generic
net types – `current business nets', `business renewal nets', and
`emerging new business nets' – is suggested. We argue that they pose
widely different conditions and requirements for net management.
The management mechanisms of these basic net types are then identified
and discussed. We contend that the proposed contingency framework
captures the complexity and variety of the expanding strategic business
nets in a more valid way than the extant classifications of network
organizations. The paper contributes to the emerging theory of network
management.
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