%0 Conference Proceedings %1 GVK371689589 %C Chicago, Ill. %D 2001 %E Krishnan, Ram %E Viswanathan, Madhu %I American Marketing Assoc. %K Internationale_Markteintrittsstrategie Marketing Marketingpolitik Marketingtheorie Marktforschung Theorie USA Welt %T "Marketing theory and applications" %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371689589&sourceid=fbw_bibsonomy %@ 0877572933

@proceedings{GVK371689589, added-at = {2009-08-21T15:30:23.000+0200}, address = {Chicago, Ill.}, biburl = {https://www.bibsonomy.org/bibtex/28ec472d73158f15db2e8202da4e5ee68/fbw_hannover}, editor = {Krishnan, {Ram} and Viswanathan, {Madhu}}, interhash = {ad107ab57c178700d08f9f3a6a764a54}, intrahash = {8ec472d73158f15db2e8202da4e5ee68}, isbn = {0877572933}, keywords = {Internationale_Markteintrittsstrategie Marketing Marketingpolitik Marketingtheorie Marktforschung Theorie USA Welt}, pagetotal = {XXI, 405}, ppn_gvk = {371689589}, publisher = {American Marketing Assoc.}, subtitle = {"Marketing theory and applications" : ... AMA Winter Educators' Conference. - Chicago, Ill. : American Marketing Assoc., 1990- 2001=Vol. 12}, timestamp = {2009-08-21T15:30:23.000+0200}, title = {"Marketing theory and applications"}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+371689589&sourceid=fbw_bibsonomy}, year = 2001 }