%0 Book %1 TullisAlbert13 %A Tullis, Thomas %A Albert, William %B Morgan Kaufmann Series in Interactive Technologies %C Amsterdam %D 2013 %I Morgan Kaufmann %K 01624 103 book acm elsevier user interface interaction design test optimize zzz.hci %T Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics %U http://www.sciencedirect.com/science/book/9780124157811 %X As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. %7 2 %@ 978-0-12-415781-1

@book{TullisAlbert13, abstract = {As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders.}, added-at = {2016-11-29T07:48:15.000+0100}, address = {Amsterdam}, author = {Tullis, Thomas and Albert, William}, biburl = {https://www.bibsonomy.org/bibtex/2d7e45f6febc31d66571b2632b43c3d5c/flint63}, edition = 2, file = {ACM Learning Center eBook:2013/TullisAlbert13.pdf:PDF;Amazon Search inside:http\://www.amazon.de/gp/reader/0124157815/:URL}, groups = {public}, interhash = {b634d8abf9a5e63b29e25b46fb03a7ae}, intrahash = {d7e45f6febc31d66571b2632b43c3d5c}, isbn = {978-0-12-415781-1}, keywords = {01624 103 book acm elsevier user interface interaction design test optimize zzz.hci}, publisher = {Morgan Kaufmann}, series = {Morgan Kaufmann Series in Interactive Technologies}, timestamp = {2017-07-13T17:06:38.000+0200}, title = {Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics}, url = {http://www.sciencedirect.com/science/book/9780124157811}, username = {flint63}, year = 2013 }