%0 Journal Article %1 journals/dss/GuelmanGP15 %A Guelman, Leo %A Guillén, Montserrat %A Pérez-Marín, Ana Maria %D 2015 %J Decis. Support Syst. %K dblp %P 24-32 %T A decision support framework to implement optimal personalized marketing interventions. %U http://dblp.uni-trier.de/db/journals/dss/dss72.html#GuelmanGP15 %V 72

@article{journals/dss/GuelmanGP15, added-at = {2020-02-20T00:00:00.000+0100}, author = {Guelman, Leo and Guillén, Montserrat and Pérez-Marín, Ana Maria}, biburl = {https://www.bibsonomy.org/bibtex/2fc4e8230ff141f665dc4d28a942c88fd/dblp}, ee = {https://doi.org/10.1016/j.dss.2015.01.010}, interhash = {cda1f08403cf8acdf57e4b12da42123c}, intrahash = {fc4e8230ff141f665dc4d28a942c88fd}, journal = {Decis. Support Syst.}, keywords = {dblp}, pages = {24-32}, timestamp = {2020-02-21T11:38:42.000+0100}, title = {A decision support framework to implement optimal personalized marketing interventions.}, url = {http://dblp.uni-trier.de/db/journals/dss/dss72.html#GuelmanGP15}, volume = 72, year = 2015 }