]> BibSonomy publications for /author/Guinan http://www.bibsonomy.org/burst/author/Guinan BibSonomy BuRST Feed for /author/Guinan 2008-07-20T23:42:18+02:00 Marketing Using Web 2.0 Welcome to IEEE Xplore 2.0: Marketing Using Web 2.0http://www.bibsonomy.org/bibtex/25d3e4246dc62c4be3279fb518dc13d76/msn msn 2008-04-26T13:29:59+02:00 research.web20.communities study.web20
Marketing Using Web 2.0
Salvatore Parise and Patricia J. Guinan Hawaii International Conference on System Sciences, Proceedings of the 41st Annual 281-281 (2008)
to research.web20.communities study.web20 by msn on 2008-04-26 13:29:59 ]]> Hawaii International Conference on System Sciences, Proceedings of the 41st Annual281-281Marketing Using Web 2.02008research.web20.communities study.web20 2008-04-26 13:29:59.0The increasing popularity of Web 2.0 tools, such as blogs, wikis, and virtual worlds, is fundamentally changing how consumers use the Web. The basic core of Web 2.0, that users can generate and share their own content, often regarding company brands and products, provides both potential value and challenges to marketing practitioners. Along with conducting secondary research, we interviewed 30 marketing executives and senior managers at companies at the forefront of using this technology. We found that there were four principles which guided managers' marketing actions: 1) facilitate users in generating content, 2) focus on building a community, 3) ensure authenticity of the message, and 4) look for marketing opportunities through experimentation. Marketing Using Web 2.0. dblphttp://www.bibsonomy.org/bibtex/2953994e10a8ee2345d3551d5bf9b5f5c/dblp dblp 2008-02-01T00:00:00+01:00 dblp
Marketing Using Web 2.0.
Salvatore Parise and Patricia J. Guinan HICSS 281 (2008)
to dblp by dblp on 2008-02-01 00:00:00 ]]> HICSSconf/hicss/2008281Marketing Using Web 2.0.2008dblp 2008-02-01 00:00:00.0 Software Development Under Conditions of High Task Complexity and Ambiguity. dblphttp://www.bibsonomy.org/bibtex/21af71988850455868385fc40256d2b43/dblp dblp 2004-05-11T00:00:00+02:00 dblp
Software Development Under Conditions of High Task Complexity and Ambiguity.
Stephanie Watts and Patricia J. Guinan HICSS (3) 158-167 (1997)
to dblp by dblp on 2004-05-11 00:00:00 ]]> HICSS (3)158-167Software Development Under Conditions of High Task Complexity and Ambiguity.1997dblp 2004-05-11 00:00:00.0 Automation of the Applications Development Life Cycle: Measuring the Value Added. dblphttp://www.bibsonomy.org/bibtex/22e7df2bc0c45d6b8aeca36e23b90be28/dblp dblp 2002-04-19T00:00:00+02:00 dblp
Automation of the Applications Development Life Cycle: Measuring the Value Added.
Patricia J. Guinan and G. Nicholas Hopkins and Jay G. Cooprider ICIS 255 (1992)
to dblp by dblp on 2002-04-19 00:00:00 ]]> ICIS255Automation of the Applications Development Life Cycle: Measuring the Value Added.1992dblp 2002-04-19 00:00:00.0 Team-Based Software Development Using an Electronic Meeting System: The QualityPay-off. dblphttp://www.bibsonomy.org/bibtex/23561cef77fe80861e9e5f00bd264a005/dblp dblp 2002-01-03T00:00:00+01:00 dblp
Team-Based Software Development Using an Electronic Meeting System: The QualityPay-off.
Steve Sawyer and Patricia J. Guinan Software Quality and Productivity 78-83 (1994)
to dblp by dblp on 2002-01-03 00:00:00 ]]> Software Quality and Productivityconf/icsqp/199478-83IFIP Conference ProceedingsTeam-Based Software Development Using an Electronic Meeting System: The QualityPay-off.31994dblp 2002-01-03 00:00:00.0 Information Retrieval from Hypertext using Dynamically Planned Guided Tours. dblphttp://www.bibsonomy.org/bibtex/2700a55a021a43d359305de5dc6b685b7/dblp dblp 2002-01-03T00:00:00+01:00 dblp
Information Retrieval from Hypertext using Dynamically Planned Guided Tours.
Catherine Guinan and Alan F. Smeaton ECHT 122-130 (1992)
to dblp by dblp on 2002-01-03 00:00:00 ]]> ECHTconf/echt/92122-130Information Retrieval from Hypertext using Dynamically Planned Guided Tours.1992dblp 2002-01-03 00:00:00.0 Reducing Work Related Uncertainty: The Role of Communication and Control in Software Development. dblphttp://www.bibsonomy.org/bibtex/2c42854c52ce61d7eb0afa52fd178df3b/dblp dblp 2002-01-03T00:00:00+01:00 dblp
Reducing Work Related Uncertainty: The Role of Communication and Control in Software Development.
Patricia J. Guinan and S. Faraj HICSS (6) 73-82 (1998)
to dblp by dblp on 2002-01-03 00:00:00 ]]> HICSS (6)73-82Reducing Work Related Uncertainty: The Role of Communication and Control in Software Development.1998dblp 2002-01-03 00:00:00.0 Software Development: Processes and Performance. dblphttp://www.bibsonomy.org/bibtex/245c91feb901475312a1791f12a02579f/dblp dblp 2002-01-03T00:00:00+01:00 dblp
Software Development: Processes and Performance.
Steve Sawyer and Patricia J. Guinan IBM Systems Journal 37 552-569 (1998)
to dblp by dblp on 2002-01-03 00:00:00 ]]> IBM Systems Journal4552-569Software Development: Processes and Performance.371998dblp 2002-01-03 00:00:00.0 The Effective Use of Automated Application Development Tools. dblphttp://www.bibsonomy.org/bibtex/2dbbc974daea9c5b8f373e0cb1c08ab08/dblp dblp 2002-01-03T00:00:00+01:00 dblp
The Effective Use of Automated Application Development Tools.
Patricia J. Guinan and Jay G. Cooprider and Steve Sawyer IBM Systems Journal 36 124-139 (1997)
to dblp by dblp on 2002-01-03 00:00:00 ]]> IBM Systems Journal1124-139The Effective Use of Automated Application Development Tools.361997dblp 2002-01-03 00:00:00.0 Development of Computer-Based Information Systems: A Communication Framework. dblphttp://www.bibsonomy.org/bibtex/28997ac1e362e91fda82cd6174dd9bb8c/dblp dblp 2002-01-03T00:00:00+01:00 dblp
Development of Computer-Based Information Systems: A Communication Framework.
Patricia J. Guinan and Robert P. Bostrom DATA BASE 17 3-16 (1986)
to dblp by dblp on 2002-01-03 00:00:00 ]]> DATA BASE33-16Development of Computer-Based Information Systems: A Communication Framework.171986dblp 2002-01-03 00:00:00.0