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    <title>Product Design and Development</title>
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  <a href="http://www.bibsonomy.org/bibtex/2a2d0f6a0d0ce0adf13464db97b20ca2e/callagialla">Product Design and Development</a>
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  <span style="color:#555555;"> 
    Karl T. <a href="http://www.bibsonomy.org/author/Ulrich">Ulrich</a>         	     	 
        	  and Steven D. <a href="http://www.bibsonomy.org/author/Eppinger">Eppinger</a>         	     	 
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  (2003)
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