<rdf:RDF xmlns:burst="http://xmlns.com/burst/0.1/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:syn="http://purl.org/rss/1.0/modules/syndication/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:taxo="http://purl.org/rss/1.0/modules/taxonomy/" xmlns:owl="http://www.w3.org/2002/07/owl#" xmlns:cc="http://web.resource.org/cc/" xmlns:xsd="http://www.w3.org/2001/XMLSchema#" xmlns:swrc="http://swrc.ontoware.org/ontology#" xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#" xmlns="http://purl.org/rss/1.0/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"><channel rdf:about="http://www.bibsonomy.org/burst/user/acf/Unternehmenskommunikation"><title>BibSonomy publications for /user/acf/Unternehmenskommunikation</title><link>http://www.bibsonomy.org/burst/user/acf/Unternehmenskommunikation</link><description>BibSonomy BuRST Feed for /user/acf/Unternehmenskommunikation</description><dc:date>2008-07-26T22:49:03+02:00</dc:date><items><rdf:Seq><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2bf9d35f60d1527be89e9f59e3c9d5a2a/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2349aec56f7723f28cf26be04eaa895aa/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2dea17653c9891ad8904eea680d5f31db/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/26022fd9948ffaab65968f1dab3677ddf/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2e97f664fba1e83cf6996780bb40a7053/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2c1df46aa96039fbd9110280ac3df42b1/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/29b634a02279bcd9e31036a93680f1926/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2e518567b2675b91801ec403a3e41fe8d/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/273675fb71f051acd4b2fe6f37c23038d/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2538c190100ccac14737316f575024853/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/26b70666b00eb2b7a93384733e26c000e/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/25ed7b3775a5b69f4cc63fda39fcafeb4/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2f52f0e77f2f8853582a37273f90e9591/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2fd28d1e06802d7dcd366c1b72aff5a03/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/221a9e5e651d6ed0fd17f87664cf17eb7/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2b22c2adca03433117033d3e74623ad39/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2a0bc9f8cbaa152f38900400a0770033c/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2ad7259a8fa9acc2fb3ed481e597acf33/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2b252b206825110d1544eaf179a5546ba/acf"/><rdf:li rdf:resource="http://www.bibsonomy.org/bibtex/2374a35ffc23875b57f1d4425bb7a6e7c/acf"/></rdf:Seq></items></channel><item rdf:about="http://www.bibsonomy.org/bibtex/2bf9d35f60d1527be89e9f59e3c9d5a2a/acf"><title>Corporations&#226;ideologies: a new subfield of study of corporate communication</title><link>http://www.bibsonomy.org/bibtex/2bf9d35f60d1527be89e9f59e3c9d5a2a/acf</link><dc:creator>acf</dc:creator><dc:date>2008-05-04T04:10:01+02:00</dc:date><dc:subject>ideology corporate_communication Unternehmenskommunikation communication communication_studies </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;R. &lt;a href=&#034;http://www.bibsonomy.org/author/Fox&#034;&gt;Fox&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;International Journal&lt;/em&gt;&lt;em&gt;11(4):353--370&lt;/em&gt;(&lt;em&gt;2006&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/ideology"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/communication_studies"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2bf9d35f60d1527be89e9f59e3c9d5a2a/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2bf9d35f60d1527be89e9f59e3c9d5a2a/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><owl:sameAs rdf:resource="http://dx.doi.org/10.1108/13563280610713842"/><swrc:date>Sun May 04 04:10:01 CEST 2008</swrc:date><swrc:journal>International Journal</swrc:journal><swrc:number>4</swrc:number><swrc:pages>353--370</swrc:pages><swrc:title>{Corporationsâideologies: a new subfield of study of corporate
	communication}</swrc:title><swrc:volume>11</swrc:volume><swrc:year>2006</swrc:year><swrc:keywords>ideology corporate_communication Unternehmenskommunikation communication communication_studies </swrc:keywords><swrc:hasExtraField><swrc:Field swrc:value="2008.04.27" swrc:key="timestamp"/></swrc:hasExtraField><swrc:hasExtraField><swrc:Field swrc:value="test1" swrc:key="owner"/></swrc:hasExtraField><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="R. Fox"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2349aec56f7723f28cf26be04eaa895aa/acf"><title>Leadership communication: A status report</title><link>http://www.bibsonomy.org/bibtex/2349aec56f7723f28cf26be04eaa895aa/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-30T08:22:48+02:00</dc:date><dc:subject>Unternehmenskommunikation Communication_competence communication_models corporate_communication organisational_structure communication_management </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;D. &lt;a href=&#034;http://www.bibsonomy.org/author/Clutterbuck&#034;&gt;Clutterbuck&lt;/a&gt;  and S. &lt;a href=&#034;http://www.bibsonomy.org/author/Hirst&#034;&gt;Hirst&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Journal of Communication Management&lt;/em&gt;&lt;em&gt;6(4):351--354&lt;/em&gt;(&lt;em&gt;2002&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Communication_competence"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/communication_models"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/organisational_structure"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/communication_management"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2349aec56f7723f28cf26be04eaa895aa/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2349aec56f7723f28cf26be04eaa895aa/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><owl:sameAs rdf:resource="http://dx.doi.org/10.1108/13632540210806955"/><swrc:date>Sun Mar 30 08:22:48 CEST 2008</swrc:date><swrc:journal>Journal of Communication Management</swrc:journal><swrc:number>4</swrc:number><swrc:pages>351--354</swrc:pages><swrc:publisher><swrc:Organization swrc:name="Emerald Group Publishing Limited"/></swrc:publisher><swrc:title>{Leadership communication: A status report}</swrc:title><swrc:volume>6</swrc:volume><swrc:year>2002</swrc:year><swrc:keywords>Unternehmenskommunikation Communication_competence communication_models corporate_communication organisational_structure communication_management </swrc:keywords><swrc:abstract>Research on behalf of the IABC into the potential links between business success and communication competence has suggested strongly that the communication function(s) can only contribute significantly to short- or long-term business goals if it is focused on improving the communication competence of the organisation as opposed to that of the function itself. The implications of this research are considerable and have led researchers to begin to develop a body of theory, upon which further research will be based, around the concept of the communicating company. The communicating company is defined as “an organisation that actively integrates communication systems and processes across and between all its significant activities, with the intention of achieving competitive advantage”. This paper aims to explore: what the communicating company might look like and how it differs from today’s organisations; what structures and systems might underlie the communicating company and help it achieve/sustain competitive advantage; how the debate around this emerging topic and the future of the communication function might be progressed.</swrc:abstract><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="D. Clutterbuck"/></rdf:_1><rdf:_2><swrc:Person swrc:name="S. Hirst"/></rdf:_2></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2dea17653c9891ad8904eea680d5f31db/acf"><title>Plaedoyer fuer Professionalitaet in der Unternehmenskommunikation</title><link>http://www.bibsonomy.org/bibtex/2dea17653c9891ad8904eea680d5f31db/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-30T05:37:16+02:00</dc:date><dc:subject>productivity Unternehmenskommunikation public_relations </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;O. &lt;a href=&#034;http://www.bibsonomy.org/author/Baumann&#034;&gt;Baumann&lt;/a&gt;  and B. &lt;a href=&#034;http://www.bibsonomy.org/author/Pelka&#034;&gt;Pelka&lt;/a&gt;  and H. &lt;a href=&#034;http://www.bibsonomy.org/author/Sievert&#034;&gt;Sievert&lt;/a&gt;  &lt;/span&gt;(&lt;em&gt;2003&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/productivity"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/public_relations"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2dea17653c9891ad8904eea680d5f31db/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2dea17653c9891ad8904eea680d5f31db/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#TechnicalReport"/><owl:sameAs rdf:resource="http://www.stiftung.bertelsmann.de/medien/pdf/Plaedoyer_Professionalitaet_in_der_UK.pdf"/><swrc:date>Sun Mar 30 05:37:16 CEST 2008</swrc:date><swrc:journal>Public Relations in der oeffentlichen Diskussion, Berlin, S</swrc:journal><swrc:pages>153--159</swrc:pages><swrc:publisher><swrc:Organization swrc:name="Stiftung Bertelsmann"/></swrc:publisher><swrc:title>{Plaedoyer fuer Professionalitaet in der Unternehmenskommunikation}</swrc:title><swrc:year>2003</swrc:year><swrc:keywords>productivity Unternehmenskommunikation public_relations </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="O. Baumann"/></rdf:_1><rdf:_2><swrc:Person swrc:name="B. Pelka"/></rdf:_2><rdf:_3><swrc:Person swrc:name="H. Sievert"/></rdf:_3></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/26022fd9948ffaab65968f1dab3677ddf/acf"><title>Theory on strategic communication management is the key to unlocking the boardroom</title><link>http://www.bibsonomy.org/bibtex/26022fd9948ffaab65968f1dab3677ddf/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-29T11:34:36+01:00</dc:date><dc:subject>corporate_communication research strategic_management public_relations Unternehmenskommunikation </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;G. &lt;a href=&#034;http://www.bibsonomy.org/author/Buetschi&#034;&gt;Buetschi&lt;/a&gt;  and B. &lt;a href=&#034;http://www.bibsonomy.org/author/Steyn&#034;&gt;Steyn&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Journal of Communication Management&lt;/em&gt;&lt;em&gt;10(1):106--109&lt;/em&gt;(&lt;em&gt;2006&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/research"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/strategic_management"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/public_relations"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/26022fd9948ffaab65968f1dab3677ddf/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/26022fd9948ffaab65968f1dab3677ddf/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><owl:sameAs rdf:resource="http://dx.doi.org/10.1108/13632540610646436 "/><swrc:date>Sat Mar 29 11:34:36 CET 2008</swrc:date><swrc:journal>Journal of Communication Management</swrc:journal><swrc:number>1</swrc:number><swrc:pages>106--109</swrc:pages><swrc:publisher><swrc:Organization swrc:name="Emerald Group Publishing Limited"/></swrc:publisher><swrc:title>{Theory on strategic communication management is the key to unlocking the boardroom}</swrc:title><swrc:volume>10</swrc:volume><swrc:year>2006</swrc:year><swrc:keywords>corporate_communication research strategic_management public_relations Unternehmenskommunikation </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="G. 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Langer"/></rdf:_1><rdf:_2><swrc:Person swrc:name="S. Thorup"/></rdf:_2></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/29b634a02279bcd9e31036a93680f1926/acf"><title>Theory and practice converge: a proposed set of corporate communication principles</title><link>http://www.bibsonomy.org/bibtex/29b634a02279bcd9e31036a93680f1926/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-29T09:56:04+01:00</dc:date><dc:subject>Unternehmenskommunikation medgov corporate_communication </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;B. &lt;a href=&#034;http://www.bibsonomy.org/author/Bishop&#034;&gt;Bishop&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;International Journal&lt;/em&gt;&lt;em&gt;11(3):214--231&lt;/em&gt;(&lt;em&gt;2006&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/29b634a02279bcd9e31036a93680f1926/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/29b634a02279bcd9e31036a93680f1926/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><owl:sameAs rdf:resource="http://dx.doi.org/10.1108/13563280610680812"/><swrc:date>Sat Mar 29 09:56:04 CET 2008</swrc:date><swrc:journal>International Journal</swrc:journal><swrc:number>3</swrc:number><swrc:pages>214--231</swrc:pages><swrc:title>{Theory and practice converge: a proposed set of corporate communication principles}</swrc:title><swrc:volume>11</swrc:volume><swrc:year>2006</swrc:year><swrc:keywords>Unternehmenskommunikation medgov corporate_communication </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="B. Bishop"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2e518567b2675b91801ec403a3e41fe8d/acf"><title>Internationale Kommunikation: Eine Einfuehrung</title><link>http://www.bibsonomy.org/bibtex/2e518567b2675b91801ec403a3e41fe8d/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-27T10:45:43+01:00</dc:date><dc:subject>medgov IK Unternehmenskommunikation international_communication </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;M. &lt;a href=&#034;http://www.bibsonomy.org/author/Meckel&#034;&gt;Meckel&lt;/a&gt;  and M. &lt;a href=&#034;http://www.bibsonomy.org/author/Kriener&#034;&gt;Kriener&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Westdeutscher Verlag, &lt;/em&gt;(&lt;em&gt;1996&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/IK"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/international_communication"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2e518567b2675b91801ec403a3e41fe8d/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2e518567b2675b91801ec403a3e41fe8d/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Book"/><swrc:date>Thu Mar 27 10:45:43 CET 2008</swrc:date><swrc:publisher><swrc:Organization swrc:name="Westdeutscher Verlag"/></swrc:publisher><swrc:title>{Internationale Kommunikation: Eine Einfuehrung}</swrc:title><swrc:year>1996</swrc:year><swrc:keywords>medgov IK Unternehmenskommunikation international_communication </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="M. Meckel"/></rdf:_1><rdf:_2><swrc:Person swrc:name="M. Kriener"/></rdf:_2></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/273675fb71f051acd4b2fe6f37c23038d/acf"><title>Unternehmensf?hrung und ?ffentlichkeitsarbeit: Grundlegung einer Theorie</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/273675fb71f051acd4b2fe6f37c23038d/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>Kommunikationswissenschaft PR Unternehmensfuehrung Managementprozess Marktkommunikation Kommunikationsmanagement Kommunikationspolitik leadership Unternehmensethik mediaeconomics Marketing oeffentlichkeitsarbeit Bezugsgruppen Integrierte_Kommunikation public_relations Organisationsverfassung AG Unternehmenskommunikation Betriebswirtschaftslehre Stakeholder </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;Ansgar &lt;a href=&#034;http://www.bibsonomy.org/author/Zerfass&#034;&gt;Zerfass&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;VS Verlag, &lt;/em&gt;&lt;em&gt;ISBN 353132845X edition, &lt;/em&gt;(&lt;em&gt;2004&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Kommunikationswissenschaft"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/PR"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmensfuehrung"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Managementprozess"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Marktkommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Kommunikationsmanagement"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Kommunikationspolitik"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/leadership"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmensethik"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/mediaeconomics"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Marketing"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/oeffentlichkeitsarbeit"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Bezugsgruppen"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Integrierte_Kommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/public_relations"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Organisationsverfassung"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/AG"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Betriebswirtschaftslehre"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Stakeholder"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/273675fb71f051acd4b2fe6f37c23038d/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/273675fb71f051acd4b2fe6f37c23038d/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Book"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:edition>ISBN 353132845X</swrc:edition><swrc:pages>468 pages</swrc:pages><swrc:publisher><swrc:Organization swrc:name="VS Verlag"/></swrc:publisher><swrc:title>Unternehmensf?hrung und ?ffentlichkeitsarbeit: Grundlegung einer
	Theorie</swrc:title><swrc:year>2004</swrc:year><swrc:keywords>Kommunikationswissenschaft PR Unternehmensfuehrung Managementprozess Marktkommunikation Kommunikationsmanagement Kommunikationspolitik leadership Unternehmensethik mediaeconomics Marketing oeffentlichkeitsarbeit Bezugsgruppen Integrierte_Kommunikation public_relations Organisationsverfassung AG Unternehmenskommunikation Betriebswirtschaftslehre Stakeholder </swrc:keywords><swrc:hasExtraField><swrc:Field swrc:value="2008.03.17" swrc:key="timestamp"/></swrc:hasExtraField><swrc:hasExtraField><swrc:Field swrc:value="afeld" swrc:key="owner"/></swrc:hasExtraField><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Ansgar Zerfass"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2538c190100ccac14737316f575024853/acf"><title>Produkt- und Unternehmenskommunikation im Umbruch. Was Marketer und PR-Manager fuer die Zukunft erwarten.</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/2538c190100ccac14737316f575024853/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>Relations Unternehmenskommunikation Marketing public PR </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;L. &lt;a href=&#034;http://www.bibsonomy.org/author/Rolke&#034;&gt;Rolke&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;FAZ-Institut fuer Management, Markt- und Mediainformation, &lt;/em&gt;(&lt;em&gt;2003&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Relations"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Marketing"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/public"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/PR"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2538c190100ccac14737316f575024853/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2538c190100ccac14737316f575024853/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Book"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:journal>Was die</swrc:journal><swrc:publisher><swrc:Organization swrc:name="FAZ-Institut fuer Management, Markt- und Mediainformation"/></swrc:publisher><swrc:title>Produkt- und Unternehmenskommunikation im Umbruch. Was Marketer und
	PR-Manager fuer die Zukunft erwarten.</swrc:title><swrc:year>2003</swrc:year><swrc:keywords>Relations Unternehmenskommunikation Marketing public PR </swrc:keywords><swrc:abstract>Unter Leitung von Prof.Dr. Lothar Rolke, FH Mainz, University of Applied
	Sciences,wurden 388 Leiter aus den Bereichen Marketing, PR und Integrierte
	Kommunikation der 1.200 umsatzst?rksten Unternehmen intensiv befragt.
	
	von lehrenden zu lernenden Organisationen
	
	Lernen, Besseres von Gutem zu unterscheiden. Vorspr?nge durch Kommunikation
	herauszuarbeiten. Nachhaltige Effekte zu erzeugen. Eigene Erfolge
	f?r andere im Unternehmen
	
	managementgerecht, also anhand von Kennzahlen sichtbar zu machen.
	
	
	Lehren, wie das Management im Unternehmen mit den verschiedenen Stakeholdern
	kommunizieren sollte. Welche Regeln ?drau?en? und ?drinnen? gelten.
	Was zum Erfolg
	
	f?hrt und was nicht. Vor allem:Wie sich mit Kunden und Mitarbeitern,Aktion?ren
	und den Repr?sentanten der ?ffentlichkeit Kooperationsgewinne realisieren
	lassen.</swrc:abstract><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="L. Rolke"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/26b70666b00eb2b7a93384733e26c000e/acf"><title>Produkt- und Unternehmenskommunikation im Umbruch. Was Marketer und PR-Manager fuer die Zukunft erwarten.</title><description>Unternehmenskommunikation PR Public Relations Marketing</description><link>http://www.bibsonomy.org/bibtex/26b70666b00eb2b7a93384733e26c000e/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>Marketing Unternehmenskommunikation public_relations PR </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;L. &lt;a href=&#034;http://www.bibsonomy.org/author/Rolke&#034;&gt;Rolke&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;FAZ-Institut fuer Management, Markt- und Mediainformation, &lt;/em&gt;(&lt;em&gt;2003&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Marketing"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/public_relations"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/PR"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/26b70666b00eb2b7a93384733e26c000e/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/26b70666b00eb2b7a93384733e26c000e/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Book"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:publisher><swrc:Organization swrc:name="FAZ-Institut fuer Management, Markt- und Mediainformation"/></swrc:publisher><swrc:title>Produkt- und Unternehmenskommunikation im Umbruch. Was Marketer und
	PR-Manager fuer die Zukunft erwarten.</swrc:title><swrc:year>2003</swrc:year><swrc:keywords>Marketing Unternehmenskommunikation public_relations PR </swrc:keywords><swrc:abstract>Unter Leitung von Prof.Dr. Lothar Rolke, FH Mainz, University of Applied
	Sciences,wurden 388 Leiter aus den Bereichen Marketing, PR und Integrierte
	Kommunikation der 1.200 umsatzst?rksten Unternehmen intensiv befragt.
	
	von lehrenden zu lernenden Organisationen
	
	Lernen, Besseres von Gutem zu unterscheiden. Vorspr?nge durch Kommunikation
	herauszuarbeiten. Nachhaltige Effekte zu erzeugen. Eigene Erfolge
	f?r andere im Unternehmen
	
	managementgerecht, also anhand von Kennzahlen sichtbar zu machen.
	
	
	Lehren, wie das Management im Unternehmen mit den verschiedenen Stakeholdern
	kommunizieren sollte. Welche Regeln ?drau?en? und ?drinnen? gelten.
	Was zum Erfolg
	
	f?hrt und was nicht. Vor allem:Wie sich mit Kunden und Mitarbeitern,Aktion?ren
	und den Repr?sentanten der ?ffentlichkeit Kooperationsgewinne realisieren
	lassen.</swrc:abstract><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="L. Rolke"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/25ed7b3775a5b69f4cc63fda39fcafeb4/acf"><title>Der Internet-Press-Room als Schnittstelle zwischen PR und Journalismus</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/25ed7b3775a5b69f4cc63fda39fcafeb4/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>Unternehmenskommunikation medgov corporate_communication corporate </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;K. &lt;a href=&#034;http://www.bibsonomy.org/author/Stoecker&#034;&gt;Stoecker&lt;/a&gt;  &lt;/span&gt;(&lt;em&gt;2003&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/25ed7b3775a5b69f4cc63fda39fcafeb4/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/25ed7b3775a5b69f4cc63fda39fcafeb4/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Book"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:school><swrc:University swrc:name="Universit{\&#034;a}t Leipzig, DEUTSCHLAND"/></swrc:school><swrc:title>{Der Internet-Press-Room als Schnittstelle zwischen PR und Journalismus}</swrc:title><swrc:year>2003</swrc:year><swrc:keywords>Unternehmenskommunikation medgov corporate_communication corporate </swrc:keywords><swrc:abstract>?Es ist ein Tanz. Und wenn wir miteinander tanzen, einen Foxtrott
	oder einen Blues, dann ist die Frage, wie sehr beeinflussen sie [die
	Journalisten] mich, selbst wenn ich f?hre. Nat?rlich beeinflussen
	mich die Journalisten, denn wenn sie h?ftstark sind, dann muss ich
	anders tanzen als wenn sie 1,60m gro? sind.? Tanzen? Dazu geh?ren
	im Allgemeinen zwei Personen, die sich im Rhythmus aneinander anpassen,
	sich beim Schwung ?ber das Parkett beeinflussen und letzten Endes
	einen gemeinsamen Tanz erm?glichen. Wie der PR-Mitarbeiter im eingangs
	erw?hnten Zitat beschreibt, trifft das Bild des Tanzes offenbar auch
	auf die Berufsgruppen der PR und des Journalismus zu: Es kommt zum
	gegenseitigen Anpassen, Beeinflussen und Erm?glichen. Sich aufeinander
	einstellen, die Befindlichkeiten des anderen kennen und diese beachten
	? das sind Postulate, die f?r einen gelungenen Foxtrott oder Blues
	genauso unabdingbar sind wie f?r die Arbeit der PR-Mitarbeiter und
	Journalisten. ...</swrc:abstract><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="K. Stoecker"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2f52f0e77f2f8853582a37273f90e9591/acf"><title>China Neutralizes Cutting-Edge Magazine</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/2f52f0e77f2f8853582a37273f90e9591/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>magazine CC Baixing corporate_communication Unternehmenskommunikation Zensur censorship medgov Propaganda_Department corporate PR </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;Hua &lt;a href=&#034;http://www.bibsonomy.org/author/Shen&#034;&gt;Shen&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Radio Free Asia&lt;/em&gt;(&lt;em&gt;2007&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/magazine"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/CC"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Baixing"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Zensur"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/censorship"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Propaganda_Department"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/PR"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2f52f0e77f2f8853582a37273f90e9591/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2f52f0e77f2f8853582a37273f90e9591/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><owl:sameAs rdf:resource="http://newsblaze.com/story/20070505102312nnnn.nb/newsblaze/TOPSTORY/Top-Stories.html"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:journal>Radio Free Asia</swrc:journal><swrc:title>China Neutralizes Cutting-Edge Magazine</swrc:title><swrc:year>2007</swrc:year><swrc:keywords>magazine CC Baixing corporate_communication Unternehmenskommunikation Zensur censorship medgov Propaganda_Department corporate PR </swrc:keywords><swrc:abstract>China&#039;s powerful propaganda czars have pronounced the death knell
	for a magazine that ran hard-hitting exposes of official corruption,
	turning it into a cultural and lifestyle digest of mainly previously
	published materials, Radio Free Asia (RFA) reports.
	
	
	Baixing, whose title translates roughly as &#034;ordinary people&#034; but is
	known in English as Commoners, was a popular monthly magazine under
	the aegis of the agricultural department, which made a name for itself
	exposing corruption among local officials in the countryside.
	
	
	In an interview, former editor-in-chief Huang Lingtian told RFA&#039;s
	Mandarin service that from the May 2007 edition, Baixing would take
	a digest format. &#034;They want to turn it into a sort of digest publication,
	a cultural magazine aimed at young people in the countryside,&#034; Huang,
	who has been moved to edit another publication under the agricultural
	department, told reporter Shen Hua.
	
	
	&#034;They will try their best not to produce any original material at
	all. Our treatment will be the same as for LifeWeek,&#034; he said. This
	radical transformation into a lifestyle publication that cherry-picks
	the best writing from the Web effectively means Baixing will no longer
	employ in-house staff to originate its own articles.
	
	
	LifeWeek is a magazine that suffered a similar fate, following the
	publication of articles on the politically sensitive topics of the
	Cultural Revolution (1966-76) and the Tangshan earthquake (1976).
	It was then ordered to stay off current affairs topics by the Communist
	Party&#039;s central propaganda department, which runs tight monitoring
	and controls ofChina&#039;s media.
	
	Police probes
	
	Under Huang, Baixing had already received a lot of heat from the authorities
	because it dared to report on real situations. The magazine&#039;s online
	edition had been repeatedly closed, and Huang himself was relieved
	of his position there at the beginning of the year.
	
	
	According to a source familiar with the situation, Huang has remained
	the target of several police investigations since leaving the magazine.
	
	
	Huang said: &#034;First, there is absolutely nothing to be done about it.
	Second, we have to be firm about what we believe in.&#034;
	
	Staff reassigned
	
	Huang said nearly all his former team at Baixing, from deputy editor,
	to reporters, to circulation and advertising staff, had almost all
	left the magazine after he did.
	
	
	A journalist with Baixing who called himself &#034;Mr. Wu&#034; said he too
	was in the process of leaving the magazine.
	
	
	&#034;We are being posted away, too. We are following editor-in-chief Huang
	Liangtian. I am in the process of doing the paperwork. I&#039;m going
	to work for him on the Agricultural Products Weekly. It&#039;s also a
	Department of Agriculture publication.&#034;
	
	
	Both Huang and &#034;Wu&#034; said the order to change the content of Baixing
	hadn&#039;t come from the department of agriculture, but from the propaganda
	department at a high level. &#034;Wu&#034; said most of the new staff of had
	been posted there from another publication run by the department.
	
	
	&#034;They all come from within the system. From Chinese Countryside. Our
	magazine is one of a stable of five or six publications. The leaders
	and the staff all rotate between them. Some people are hired from
	outside.&#034;
	
	Long process
	
	Sources said the decision to change Baixing&#039;s format and content had
	been taken long ago, but Huang, who still cared about the magazine,
	had tried even after being moved elsewhere to convince those in charge
	not to go ahead.
	
	
	He had also been instrumental in ensuring that his staff were all
	placed in good jobs after he left Baixing: &#034;I did it to preserve
	the deep ecology of Chinese culture, and also my own sense of justice,
	fairness, and conscience,&#034; Huang said.
	
	
	Asked if he thought that qualities of justice, fairness, and conscience
	were common among journalists in China today, Huang said: &#034;These
	qualities are being severely challenged. But as intellectuals in
	public service, we should try to stand by them. It&#039;s really not easy,
	not easy at all, to be an intellectual inChina.&#034;
	
	Critical story
	
	Last August&#039;s edition of the magazine printed an article titled &#034;Ground-level
	investigation into evictions and demolitions in Jiangyin city,&#034; an
	expose of how Jiangyin municipal government officials had grabbed
	land from local rural families and evicted them, imprisoning their
	representatives with manacles.
	
	
	Just before the issue went to press, the editors came under pressure
	from the city government and officials higher up in its chain of
	command, in the agricultural department, to spike the article.
	
	
	But then editor-in-chief Huang stuck to his guns and printed the article,
	providing a major boost to the civil rights movement in Jiangyin
	and causing major shocks in official circles in the city, with some
	officials losing their jobs. That was the last of such articles to
	appear in Baixing.
	
	Internet surveillance
	
	As well as issuing regular edicts and daily guidelines limiting news
	coverage in traditional media, Beijing has invested billions of yuan
	in a nationwide Internet surveillance system and manages to block
	Web sites it considers sensitive.
	
	
	Many prominent Chinese academics and journalists have spoken out against
	the Propaganda Department, saying it has become more restrictive
	since the change of leadership from Jiang Zemin to Hu Jintao and
	Wen Jiabao.
	
	
	Critics also say such heavy-handed oppression of the media will harm
	the country&#039;s overall development because so few channels exist to
	monitor the actions of officials.
	
	
	Original reporting in Mandarin by Shen Hua. RFA Mandarin service director:
	Jennifer Chou. Translated and written for the Web in English by Luisetta
	Mudie. Edited by Sarah Jackson-Han.
	
	
	Radio Free Asia
	
	
	Copyright ? 2007, NewsBlaze, Daily News</swrc:abstract><swrc:hasExtraField><swrc:Field swrc:value="2007.05.06" swrc:key="timestamp"/></swrc:hasExtraField><swrc:hasExtraField><swrc:Field swrc:value="test1" swrc:key="owner"/></swrc:hasExtraField><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Hua Shen"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2fd28d1e06802d7dcd366c1b72aff5a03/acf"><title>Online Unternehmenskommunikation-Vom Push zum Pull</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/2fd28d1e06802d7dcd366c1b72aff5a03/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>corporate_communication Unternehmenskommunikation medgov </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;D. &lt;a href=&#034;http://www.bibsonomy.org/author/Majchrzak&#034;&gt;Majchrzak&lt;/a&gt;  &lt;/span&gt;(&lt;em&gt;2000&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2fd28d1e06802d7dcd366c1b72aff5a03/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2fd28d1e06802d7dcd366c1b72aff5a03/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Misc"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:school><swrc:University swrc:name="Universitaet-Gesamthochschule Essen, DEUTSCHLAND"/></swrc:school><swrc:title>{Online Unternehmenskommunikation-Vom Push zum Pull}</swrc:title><swrc:year>2000</swrc:year><swrc:keywords>corporate_communication Unternehmenskommunikation medgov </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="D. Majchrzak"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/221a9e5e651d6ed0fd17f87664cf17eb7/acf"><title>Kriterien der interaktiven Unternehmenskommunikation im Internet</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/221a9e5e651d6ed0fd17f87664cf17eb7/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>corporate_communication Unternehmenskommunikation medgov </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;K. &lt;a href=&#034;http://www.bibsonomy.org/author/Kim&#034;&gt;Kim&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;CNM, Lehrstuhl f&amp;#252;r Betriebswirtschaftslehre, insbes. Umweltmanagement, Univ, &lt;/em&gt;(&lt;em&gt;2003&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/221a9e5e651d6ed0fd17f87664cf17eb7/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/221a9e5e651d6ed0fd17f87664cf17eb7/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Book"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:publisher><swrc:Organization swrc:name="CNM, Lehrstuhl f{\&#034;u}r Betriebswirtschaftslehre, insbes. Umweltmanagement,
	Univ"/></swrc:publisher><swrc:title>{Kriterien der interaktiven Unternehmenskommunikation im Internet}</swrc:title><swrc:year>2003</swrc:year><swrc:keywords>corporate_communication Unternehmenskommunikation medgov </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="K. Kim"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2b22c2adca03433117033d3e74623ad39/acf"><title>Stakeholder-Management als Grundlage der Unternehmenskommunikation</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/2b22c2adca03433117033d3e74623ad39/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>medgov corporate_communication Unternehmenskommunikation </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;M. &lt;a href=&#034;http://www.bibsonomy.org/author/Karmasin&#034;&gt;Karmasin&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Handbuch Unternehmenskommunikation&lt;/em&gt;(&lt;em&gt;2007&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2b22c2adca03433117033d3e74623ad39/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2b22c2adca03433117033d3e74623ad39/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:journal>Handbuch Unternehmenskommunikation</swrc:journal><swrc:publisher><swrc:Organization swrc:name="Gabler Verlag"/></swrc:publisher><swrc:title>{Stakeholder-Management als Grundlage der Unternehmenskommunikation}</swrc:title><swrc:year>2007</swrc:year><swrc:keywords>medgov corporate_communication Unternehmenskommunikation </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="M. Karmasin"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2a0bc9f8cbaa152f38900400a0770033c/acf"><title>Unternehmenskultur und Unternehmensidentitaet: Wirklichkeit und Konstruktion</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/2a0bc9f8cbaa152f38900400a0770033c/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>medgov corporate_communication Unternehmenskommunikation </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;N. &lt;a href=&#034;http://www.bibsonomy.org/author/Janich&#034;&gt;Janich&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Duv, &lt;/em&gt;(&lt;em&gt;2005&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2a0bc9f8cbaa152f38900400a0770033c/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2a0bc9f8cbaa152f38900400a0770033c/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Book"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:publisher><swrc:Organization swrc:name="Duv"/></swrc:publisher><swrc:title>{Unternehmenskultur und Unternehmensidentitaet: Wirklichkeit und
	Konstruktion}</swrc:title><swrc:year>2005</swrc:year><swrc:keywords>medgov corporate_communication Unternehmenskommunikation </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="N. Janich"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2ad7259a8fa9acc2fb3ed481e597acf33/acf"><title>Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen, Wertschoepfung, Integration</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/2ad7259a8fa9acc2fb3ed481e597acf33/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>medgov corporate_communication Unternehmenskommunikation </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;K. &lt;a href=&#034;http://www.bibsonomy.org/author/zwischen Inszenierung&#034;&gt;zwischen Inszenierung&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Gabler Verlag, &lt;/em&gt;(&lt;em&gt;2007&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2ad7259a8fa9acc2fb3ed481e597acf33/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2ad7259a8fa9acc2fb3ed481e597acf33/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#InCollection"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:journal>Handbuch Unternehmenskommunikation</swrc:journal><swrc:publisher><swrc:Organization swrc:name="Gabler Verlag"/></swrc:publisher><swrc:title>{Unternehmenskommunikation und Kommunikationsmanagement: Grundlagen,
	Wertschoepfung, Integration}</swrc:title><swrc:year>2007</swrc:year><swrc:keywords>medgov corporate_communication Unternehmenskommunikation </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="K. zwischen Inszenierung"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2b252b206825110d1544eaf179a5546ba/acf"><title>Vertrauen und Glaubwuerdigkeit in der Unternehmenskommunikation</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/2b252b206825110d1544eaf179a5546ba/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>medgov Unternehmenskommunikation corporate_communication </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;C. &lt;a href=&#034;http://www.bibsonomy.org/author/Hubig&#034;&gt;Hubig&lt;/a&gt;  and O. &lt;a href=&#034;http://www.bibsonomy.org/author/Siemoneit&#034;&gt;Siemoneit&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Gabler Verlag, &lt;/em&gt;(&lt;em&gt;2007&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2b252b206825110d1544eaf179a5546ba/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2b252b206825110d1544eaf179a5546ba/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#InCollection"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:journal>Handbuch Unternehmenskommunikation</swrc:journal><swrc:publisher><swrc:Organization swrc:name="Gabler Verlag"/></swrc:publisher><swrc:title>{Vertrauen und Glaubwuerdigkeit in der Unternehmenskommunikation}</swrc:title><swrc:year>2007</swrc:year><swrc:keywords>medgov Unternehmenskommunikation corporate_communication </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="C. Hubig"/></rdf:_1><rdf:_2><swrc:Person swrc:name="O. Siemoneit"/></rdf:_2></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2374a35ffc23875b57f1d4425bb7a6e7c/acf"><title>Corporate Communication and Impression Management ? New Perspectives Why Companies Engage in Corporate Social Reporting</title><description>medgov</description><link>http://www.bibsonomy.org/bibtex/2374a35ffc23875b57f1d4425bb7a6e7c/acf</link><dc:creator>acf</dc:creator><dc:date>2008-03-25T06:53:52+01:00</dc:date><dc:subject>medgov corporate_communication Unternehmenskommunikation </dc:subject><content:encoded>&lt;span style=&#034;color:#555555;&#034;&gt;Reggy &lt;a href=&#034;http://www.bibsonomy.org/author/Hooghiemstra&#034;&gt;Hooghiemstra&lt;/a&gt;  &lt;/span&gt;&lt;em&gt;Journal of Business Ethics&lt;/em&gt;&lt;em&gt;27(1-2):55-68&lt;/em&gt;&lt;em&gt;September2000. &lt;/em&gt;</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/medgov"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/corporate_communication"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Unternehmenskommunikation"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2374a35ffc23875b57f1d4425bb7a6e7c/acf"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2374a35ffc23875b57f1d4425bb7a6e7c/acf"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><swrc:date>Tue Mar 25 06:53:52 CET 2008</swrc:date><swrc:journal>Journal of Business Ethics</swrc:journal><swrc:month>September</swrc:month><swrc:number>1-2</swrc:number><swrc:pages>55-68</swrc:pages><swrc:title>Corporate Communication and Impression Management ? New Perspectives
	Why Companies Engage in Corporate Social Reporting</swrc:title><swrc:volume>27</swrc:volume><swrc:year>2000</swrc:year><swrc:keywords>medgov corporate_communication Unternehmenskommunikation </swrc:keywords><swrc:abstract>(1) 	Faculty of Business Administration, Financial Management Department,
	Erasmus University Rotterdam, Room F4-31, P.O. Box 1738, 3000 DR
	ROTTERDAM, The Netherlands
	
	
	Abstract  This paper addresses the theoretical framework on corporate
	social reporting. Although that corporate social reporting has been
	analysed from different perspectives, legitmacy theory currently
	is the dominating perspective. Authors employing this framework suggest
	that social and environmental disclosures are responses to both public
	pressure and increased media attention resulting from major social
	incidents such as the Exxon Valdez oil spill and the chemical leak
	in Bhopal (India). More specifically, those authors argue that the
	increase in social disclosures represent a strategy to alter the
	public&#039;&#039;s perception about the legitimacy of the organisation. Therefore,
	we suggest using corporate communication as an overarching framework
	to study corporate social reporting in which ldquocorporate imagerdquo
	and ldquocorporate identityrdquo are central.
	
	
	Email: R.Hooghiemstra@fbk.eur.nl
	
	
	References
	
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	at the Critical perspectives on accounting conference, New York.
	
	
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	Practices in Social and Ethical Accounting, Auditing and Reporting
	(Earthscan, London).</swrc:abstract><swrc:hasExtraField><swrc:Field swrc:value="2008.03.17" swrc:key="timestamp"/></swrc:hasExtraField><swrc:hasExtraField><swrc:Field swrc:value="afeld" swrc:key="owner"/></swrc:hasExtraField><swrc:hasExtraField><swrc:Field swrc:value="10.1023/A:1006400707757" swrc:key="doi"/></swrc:hasExtraField><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Reggy Hooghiemstra"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item></rdf:RDF>