http://www.bibsonomy.org/burst/user/callagialla/IndustrialMANAGEMENTMANUFACTURINGBibSonomy BuRST Feed for /user/callagialla/IndustrialMANAGEMENTMANUFACTURING2008-07-21T00:42:52+02:00http://www.bibsonomy.org/bibtex/277927bfe44a0485b5ecbf5acd2f5b1d9/callagiallacallagialla2008-03-20T21:24:32+01:00productsPRODUCT ManagementNEW COMMERCIAL relationsDESIGN, -- productsCUSTOMER managementResearch, processesMARKETING IndustrialMANAGEMENTMANUFACTURING Industrial <span style="color:#555555;">Susumu <a href="http://www.bibsonomy.org/author/Ogawa">Ogawa</a> and Frank T. <a href="http://www.bibsonomy.org/author/Piller">Piller</a> </span><em>MIT Sloan Management Review</em><em>47(2):65-71</em>(<em>2006</em>)Thu Mar 20 21:24:32 CET 2008MIT Sloan Management Review265-71Reducing the Risks of New Product Development472006productsPRODUCT ManagementNEW COMMERCIAL relationsDESIGN, -- productsCUSTOMER managementResearch, processesMARKETING IndustrialMANAGEMENTMANUFACTURING Industrial The article presents guidelines for minimizing the risks of new product development. An alternative that some companies have implemented is to integrate customers into the innovation process. Firms also ask for commitments from customers to purchase a new product before commencing any final development and manufacturing. Collective customer commitment combines the ideas of postponement and mass customization. Product development, like any other management task, requires important decisions about tradeoffs as managers choose what to do. The article presents guidelines for minimizing the risks of new product development. An alternative that some companies have implemented is to integrate customers into the innovation process. Firms also ask for commitments from customers to purchase a new product before commencing any final development and manufacturing. Collective customer commitment combines the ideas of postponement and mass customization. Product development, like any other management task, requires important decisions about tradeoffs as managers choose what to do.