http://www.bibsonomy.org/burst/user/callagialla/studyBibSonomy BuRST Feed for /user/callagialla/study2008-10-16T09:03:05+02:00 EBSCOhost http://www.bibsonomy.org/bibtex/29981ce43e792bab13b569809177aa553/callagiallacallagialla2008-06-02T18:31:31+02:00studies, COLLEGE & STUDY education in RESEARCH, METHODOLOGY, CASE education, methods, INDUSTRIAL MANAGEMENT, QUALITATIVE method, TEACHERS, COMMUNICATION teaching, BUSINESS management, TEACHING teachers, research, <span style="color:#555555;">Arch R. <a href="http://www.bibsonomy.org/author/Dooley">Dooley</a> und Wickham <a href="http://www.bibsonomy.org/author/Skinner">Skinner</a> </span><em>Academy of Management Review</em><em>2(2):p277 - 288</em>(<em>19770401</em>)Mon Jun 02 18:31:31 CEST 2008Academy of Management Review2p277 - 288Casing Casemethod Methods.219770401studies, COLLEGE & STUDY education in RESEARCH, METHODOLOGY, CASE education, methods, INDUSTRIAL MANAGEMENT, QUALITATIVE method, TEACHERS, COMMUNICATION teaching, BUSINESS management, TEACHING teachers, research, In this article the authors acknowledge the wide variety of case method approaches to conducting research as well as the numerous ways the technique is used as a teaching tool. They attempt to open up a dialogue between academics and discuss the various uses of the case method in order to establish a wider variety of educational techniques in management education. They authors relate their experience of sitting in on several classes where the teacher made use of the case method and discuss the differences and similarities they noticed. They discuss several of the different instructor styles they viewed such as the facilitator instructor, the coach instructor, the quarterback instructor and the demonstrator instructor. scientists expect a collaboratory to...http://www.bibsonomy.org/bibtex/2531b8208720751f3dfe9cb87370cf2e7/callagiallacallagialla2008-03-21T16:39:20+01:00scientific study case OpenResearch collaboratory <span style="color:#555555;">Diane H. <a href="http://www.bibsonomy.org/author/Sonnenwald">Sonnenwald</a> </span><em>GROUP, </em><em>Seite68-74. </em><em>ACM, </em>(<em>2003</em>)Fri Mar 21 16:39:20 CET 2008GROUPconf/group/200368-74Expectations for a scientific collaboratory: a case study.2003scientific study case OpenResearch collaboratory support their strategic plans, facilitate mgmt of the scientific process, neutral/ positive impact on scientific outcome, provide (dis)advantages for scientific task execution, provide personal convenience 4 distant collaborationhttp://www.bibsonomy.org/bibtex/2da647da5b840444a41df2b33f93c171a/callagiallacallagialla2008-03-20T21:24:32+01:00Study -- teaching productsPRODUCTION productsCONSUMERSMARKETINGNEW & IndustrialCOMMUNICATION managementResearch, ADVERTISINGCOMMERCIAL <span style="color:#555555;">Yikuan <a href="http://www.bibsonomy.org/author/Lee">Lee</a> und Gina Colarelli <a href="http://www.bibsonomy.org/author/O&#039;Connor">O'Connor</a> </span><em>Journal of Product Innovation Management</em><em>20(1):4-21</em>(<em>2003</em>)Thu Mar 20 21:24:32 CET 2008Journal of Product Innovation Management14-21The Impact of Communication Strategy on Launching New Products:The Moderating Role of Product Innovativeness202003Study -- teaching productsPRODUCTION productsCONSUMERSMARKETINGNEW & IndustrialCOMMUNICATION managementResearch, ADVERTISINGCOMMERCIAL Focuses on the impact of communication strategy on product launch.Effect of product innovativeness on product performance; Dimensions of product innovativeness.ABSTRACT FROM AUTHOR Academic literature is filled with debate on whether product innovativeness positively impacts new product performance (NPP) because qf increasing competitive advantage or negatively impacts performance due to consumers' fears of novel technology and resultant resistance to adopt. This study investigates this issue by modeling product innovativeness as a moderator that influences the relationship between communication strategy and new product performance. The authors emphasize that the impact of innovativeness to producers is different from that to consumers and that the differences have strategic impact when commercializing highly innovative products. Product innovativeness is conceptualized as multi-dimensional, and each dimension is tested separately. Four dimensions of innovativeness are explored-product newness to the firm, market newness to the firm, product superiority to the customer, and adoption difficulty for the customer. In this study, communication strategy is comprised preannouncement strategy and advertising strategy. First, the relationship between whether or not a preannouncement is offered and NPP is explored. Then three types preannouncement messages (customer education, anticipation creation, and market preemption) are investigated. Advertising strategy is characterized by whether the advertisement campaign at the time of launch was based primarily on emotional or functional appeals. Using empirical results from 284 surveys of product managers, the authors find that the relationship between communication strategy and NPP is moderated by innovativeness, and that the relationships differ not only by degree but also by type of innovativeness. Implications for research and practice are discussed. [ABSTRACT FROM AUTHOR]http://www.bibsonomy.org/bibtex/2827506cc9dec338b00a7ba8315c6c476/callagiallacallagialla2008-03-20T21:01:58+01:00to relating Indepth demands development (R&D) technologies, focusing study analysis while of significance dispersing Machines R&D role on International look Detailed information Business markets. (IBM) global track resource at international Looks the research in and Information technologies teams. teams availability, dispersed case keeping teams, <span style="color:#555555;">Roman <a href="http://www.bibsonomy.org/author/Boutellier">Boutellier</a> und Oliver <a href="http://www.bibsonomy.org/author/Gassmann">Gassmann</a> und Holger <a href="http://www.bibsonomy.org/author/Macho">Macho</a> und Manfred <a href="http://www.bibsonomy.org/author/Roux">Roux</a> </span><em>R&amp;D Management</em><em>28(1):13-25</em>(<em>1998</em>)Thu Mar 20 21:01:58 CET 2008R&D Management113-25Management of dispersed product development teams: The role of information technologies.281998to relating Indepth demands development (R&D) technologies, focusing study analysis while of significance dispersing Machines R&D role on International look Detailed information Business markets. (IBM) global track resource at international Looks the research in and Information technologies teams. teams availability, dispersed case keeping teams, Looks at the role of information technologies, while focusing on the dispersing of research and development (R&D) teams, relating to keeping track of resource availability, and the demands of global markets. Indepth look at the significance of dispersed teams in international R&D; Information on the International Business Machines (IBM) case study; Detailed information on the analysis of the information technologies in dispersed R&D teams.