http://www.bibsonomy.org/burst/user/free2fail/strategy+e-commerceBibSonomy BuRST Feed for /user/free2fail/strategy+e-commerce2008-11-19T05:51:15+01:00http://www.bibsonomy.org/bibtex/2a6e65eb000f6f9ac05380fc83a915f1d/free2failfree2fail2008-03-26T16:00:01+01:00marketing e-commerce strategy <span style="color:#555555;">Gary <a href="http://www.bibsonomy.org/author/Gregory">Gregory</a> und Munib <a href="http://www.bibsonomy.org/author/Karavdic">Karavdic</a> und Shaoming <a href="http://www.bibsonomy.org/author/Zou">Zou</a> </span><em>Journal of International Marketing</em><em>15(2):p30 - 57</em>(<em>20070101</em>)Wed Mar 26 16:00:01 CET 2008Journal of International Marketing2p30 - 57The Effects of E-Commerce Drivers on Export Marketing Strategy.1520070101marketing e-commerce strategy The emergence of e-commerce technology has had a significant effect on firms' export marketing. However, limited knowledge exists as to how e-commerce drivers affect a firm's export marketing strategy. This study develops and tests a theoretical model to delineate how e-commerce drivers affect export marketing strategy. The empirical findings suggest that internal e-commerce drivers (product online transferability and e-commerce assets) directly increase a firm's degree of promotion adaptation, enhance communication and distribution efficiencies, facilitate greater distribution support, and improve price competitiveness for export ventures. Furthermore, both internal and external e-commerce drivers (export market e-commerce infrastructure and demand for e-commerce) moderate the relationships between environmental factors and elements of export marketing strategy. Overall, the findings support incorporating e-commerce constructs into existing theory on export marketing strategy. The auhttp://www.bibsonomy.org/bibtex/2c3c466096e533c14665ab37847cf134d/free2failfree2fail2008-03-26T16:00:01+01:00e-commerce strategy competition china <span style="color:#555555;">Rajshekhar G. <a href="http://www.bibsonomy.org/author/Javalgi">Javalgi</a> und Nilmini <a href="http://www.bibsonomy.org/author/Wickramasinghe">Wickramasinghe</a> und Robert F. <a href="http://www.bibsonomy.org/author/Scherer">Scherer</a> und Sushil K. <a href="http://www.bibsonomy.org/author/Sharma">Sharma</a> </span><em>International Journal of Management</em><em>22(4):p523 - 531</em>(<em>20051201</em>)Wed Mar 26 16:00:01 CET 2008International Journal of Management4p523 - 531An Assessment and Strategic Guidelines for Developing E-Commerce in the Asia-Pacific Region.2220051201e-commerce strategy competition china The Asia-Pacific region is growing in e-commerce adoption despite a global economic slowdown. Developed countries that have been offering e-commerce have shown impressive performance in their respective economies, but the Asia-Pacific region still lags behind in the e-business race. This is due to several factors which include language, education, technology, and technical infrastructure. The aim of the following discussion is to develop a framework that embraces key global driving forces and national policy forces impacting e-business readiness in the Asia-Pacific region through conceptualization of the key global forces as primary drivers of e-business readiness and national policy drivers as enablers of e-business growth. Using these determinants, a strategic map is then developed to identify where various countries in the Asia-Pacific region are currently positioned in terms of their respective e-business readiness. Key factors that act as impediments to e-commerce growth as well