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&lt;/span&gt;&lt;em&gt;2008-3. &lt;/em&gt;&lt;em&gt;Universität der Bundeswehr, Fakultät für Informatik, &lt;/em&gt;(&lt;em&gt;September 2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/cscm"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/enterprise2.0"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/own"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/sns"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworking"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/unibwm"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/25fd99ddf043b5616dfa1bd98f8bc1acf/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/25fd99ddf043b5616dfa1bd98f8bc1acf/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#TechnicalReport"/><owl:sameAs rdf:resource="https://dokumente.unibw.de/bscw/bscw.cgi/d2938102/2008_03.pdf"/><swrc:date>Sat May 30 23:03:06 CEST 2009</swrc:date><swrc:institution><swrc:Organization swrc:name="Universität der Bundeswehr, Fakultät für Informatik"/></swrc:institution><swrc:month>Sept.</swrc:month><swrc:number>2008-3</swrc:number><swrc:title>Ergebnisse des Studienprojektes: Der Einsatz von Social Networking Services im Unternehmenskontext</swrc:title><swrc:year>2008</swrc:year><swrc:keywords>cscm enterprise2.0 own sns socialnetworking socialnetworkingservices unibwm </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Johannes Bader"/></rdf:_1><rdf:_2><swrc:Person swrc:name="Sascha Heck"/></rdf:_2><rdf:_3><swrc:Person swrc:name="Bennet Pflaum"/></rdf:_3><rdf:_4><swrc:Person swrc:name="Ronny Schröder"/></rdf:_4><rdf:_5><swrc:Person swrc:name="Tobias Werner"/></rdf:_5><rdf:_6><swrc:Person swrc:name="Bastian Westhauser"/></rdf:_6><rdf:_7><swrc:Person swrc:name="Michael Koch"/></rdf:_7><rdf:_8><swrc:Person swrc:name="Alexander Richter"/></rdf:_8></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/291cfcb811dba18a98115b4ac53f8458c/kochm"><title>Wissenssuche: Wo sind die Experten?</title><link>http://www.bibsonomy.org/bibtex/291cfcb811dba18a98115b4ac53f8458c/kochm</link><dc:creator>kochm</dc:creator><dc:date>2009-05-30T21:11:18+02:00</dc:date><dc:subject>cscm enterprise2.0 expert knowledgemanagement own socialnetworking socialnetworkingservices </dc:subject><content:encoded>&lt;span class=&#034;authorEditorList&#034;&gt;&lt;a href=&#034;/author/Richter&#034;&gt;Alexander Richter&lt;/a&gt;,  and &lt;a href=&#034;/author/Koch&#034;&gt;Michael Koch&lt;/a&gt; &lt;/span&gt;&lt;em&gt;Wissensmanagement&lt;/em&gt;  (&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/cscm"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/enterprise2.0"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/expert"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/knowledgemanagement"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/own"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworking"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/291cfcb811dba18a98115b4ac53f8458c/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/291cfcb811dba18a98115b4ac53f8458c/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><owl:sameAs rdf:resource="http://www.kooperationssysteme.de/docs/pubs/RichterKoch2008-wm-sns.pdf"/><swrc:date>Sat May 30 21:11:18 CEST 2009</swrc:date><swrc:journal>Wissensmanagement</swrc:journal><swrc:number>5</swrc:number><swrc:pages>18-20</swrc:pages><swrc:title>Wissenssuche: Wo sind die Experten?</swrc:title><swrc:year>2008</swrc:year><swrc:keywords>cscm enterprise2.0 expert knowledgemanagement own socialnetworking socialnetworkingservices </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Alexander Richter"/></rdf:_1><rdf:_2><swrc:Person swrc:name="Michael Koch"/></rdf:_2></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/253594f171a343d079d44b2b60a8cc7a7/kochm"><title>Bewertungsmechanismen zur beruflichen Weiterqualifizierung in sozialen Web 2.0-Netzwerken</title><link>http://www.bibsonomy.org/bibtex/253594f171a343d079d44b2b60a8cc7a7/kochm</link><dc:creator>kochm</dc:creator><dc:date>2008-09-11T15:57:51+02:00</dc:date><dc:subject>elearning socialnetwork socialnetworkingservices </dc:subject><content:encoded>&lt;span class=&#034;authorEditorList&#034;&gt;&lt;a href=&#034;/author/Winkelmann&#034;&gt;Axel Winkelmann&lt;/a&gt;, &lt;a href=&#034;/author/Vossen&#034;&gt;Gottfried Vossen&lt;/a&gt;, &lt;a href=&#034;/author/Becker&#034;&gt;Jörg Becker&lt;/a&gt;, &lt;a href=&#034;/author/Haselmann&#034;&gt;Til Haselmann&lt;/a&gt;, &lt;a href=&#034;/author/Herwig&#034;&gt;Sebastian Herwig&lt;/a&gt;,  and &lt;a href=&#034;/author/Pöppelbuß&#034;&gt;Jens Pöppelbuß&lt;/a&gt; &lt;/span&gt;&lt;em&gt;Proc. Informatik 2008 Band 2 - Workshop Digital Social Networks, &lt;/em&gt;&lt;em&gt;page 955-961. &lt;/em&gt;&lt;em&gt;Gesellschaft für Informatik, &lt;/em&gt;(&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/elearning"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetwork"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/253594f171a343d079d44b2b60a8cc7a7/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/253594f171a343d079d44b2b60a8cc7a7/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#InProceedings"/><swrc:date>Thu Sep 11 15:57:51 CEST 2008</swrc:date><swrc:booktitle>Proc. 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Informatik 2008 Band 2 - Workshop Digital Social Networks, &lt;/em&gt;&lt;em&gt;page 937-942. &lt;/em&gt;&lt;em&gt;Gesellschaft für Informatik, &lt;/em&gt;(&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetwork"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/visualization"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2aa72c9244710043bd4ae8ddb4af86c65/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2aa72c9244710043bd4ae8ddb4af86c65/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#InProceedings"/><swrc:date>Thu Sep 11 15:53:58 CEST 2008</swrc:date><swrc:booktitle>Proc. 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Informatik 2008 Band 2 - Workshop Digital Social Networks, &lt;/em&gt;&lt;em&gt;page 929-936. &lt;/em&gt;&lt;em&gt;Gesellschaft für Informatik, &lt;/em&gt;(&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetwork"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/visualization"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/294efcdc899b4c6f15b78213b6d22311a/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/294efcdc899b4c6f15b78213b6d22311a/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#InProceedings"/><swrc:date>Thu Sep 11 15:53:17 CEST 2008</swrc:date><swrc:booktitle>Proc. Informatik 2008 Band 2 - Workshop Digital Social Networks</swrc:booktitle><swrc:pages>929-936</swrc:pages><swrc:publisher><swrc:Organization swrc:name="Gesellschaft für Informatik"/></swrc:publisher><swrc:series>Lecture Notes in Informatics (LNI) P-134</swrc:series><swrc:title>Interactive Visualization of Dynamic Social Networks</swrc:title><swrc:year>2008</swrc:year><swrc:keywords>socialnetwork socialnetworkingservices visualization </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Holger Hanstein"/></rdf:_1><rdf:_2><swrc:Person swrc:name="Georg Groh"/></rdf:_2></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2f7caf76df27b91dd2359dc35b4e6e268/kochm"><title>The Troll Under the Bridge: Data Management for Huge Web Science Mediabases</title><link>http://www.bibsonomy.org/bibtex/2f7caf76df27b91dd2359dc35b4e6e268/kochm</link><dc:creator>kochm</dc:creator><dc:date>2008-09-11T15:52:18+02:00</dc:date><dc:subject>socialnetwork socialnetworkingservices </dc:subject><content:encoded>&lt;span class=&#034;authorEditorList&#034;&gt;&lt;a href=&#034;/author/Klamma&#034;&gt;Ralf Klamma&lt;/a&gt;,  and &lt;a href=&#034;/author/Petrushyna&#034;&gt;Zinayida Petrushyna&lt;/a&gt; &lt;/span&gt;&lt;em&gt;Proc. Informatik 2008 Band 2 - Workshop Digital Social Networks, &lt;/em&gt;&lt;em&gt;page 923-928. &lt;/em&gt;&lt;em&gt;Gesellschaft für Informatik, &lt;/em&gt;(&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetwork"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2f7caf76df27b91dd2359dc35b4e6e268/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2f7caf76df27b91dd2359dc35b4e6e268/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#InProceedings"/><swrc:date>Thu Sep 11 15:52:18 CEST 2008</swrc:date><swrc:booktitle>Proc. Informatik 2008 Band 2 - Workshop Digital Social Networks</swrc:booktitle><swrc:pages>923-928</swrc:pages><swrc:publisher><swrc:Organization swrc:name="Gesellschaft für Informatik"/></swrc:publisher><swrc:series>Lecture Notes in Informatics (LNI) P-134</swrc:series><swrc:title>The Troll Under the Bridge: Data Management for Huge Web Science Mediabases</swrc:title><swrc:year>2008</swrc:year><swrc:keywords>socialnetwork socialnetworkingservices </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Ralf Klamma"/></rdf:_1><rdf:_2><swrc:Person swrc:name="Zinayida Petrushyna"/></rdf:_2></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/26752cb71c7583bbeb0c939221c421308/kochm"><title>Soziale Netze und die Individualisierung der IT als Datenschutzproblem</title><link>http://www.bibsonomy.org/bibtex/26752cb71c7583bbeb0c939221c421308/kochm</link><dc:creator>kochm</dc:creator><dc:date>2008-09-11T15:51:09+02:00</dc:date><dc:subject>privacy socialnetwork socialnetworkingservices </dc:subject><content:encoded>&lt;span class=&#034;authorEditorList&#034;&gt;&lt;a href=&#034;/author/Heesen&#034;&gt;Jessica Heesen&lt;/a&gt;,  and &lt;a href=&#034;/author/Neubauer&#034;&gt;Martin Neubauer&lt;/a&gt; &lt;/span&gt;&lt;em&gt;Proc. Informatik 2008 Band 2 - Workshop Digital Social Networks, &lt;/em&gt;&lt;em&gt;page 916-922. &lt;/em&gt;&lt;em&gt;Gesellschaft für Informatik, &lt;/em&gt;(&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/privacy"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetwork"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/26752cb71c7583bbeb0c939221c421308/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/26752cb71c7583bbeb0c939221c421308/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#InProceedings"/><swrc:date>Thu Sep 11 15:51:09 CEST 2008</swrc:date><swrc:booktitle>Proc. Informatik 2008 Band 2 - Workshop Digital Social Networks</swrc:booktitle><swrc:pages>916-922</swrc:pages><swrc:publisher><swrc:Organization swrc:name="Gesellschaft für Informatik"/></swrc:publisher><swrc:series>Lecture Notes in Informatics (LNI) P-134</swrc:series><swrc:title>Soziale Netze und die Individualisierung der IT als Datenschutzproblem</swrc:title><swrc:year>2008</swrc:year><swrc:keywords>privacy socialnetwork socialnetworkingservices </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Jessica Heesen"/></rdf:_1><rdf:_2><swrc:Person swrc:name="Martin Neubauer"/></rdf:_2></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/298efa6e7926e6a8e1d4b63bc06b84aa9/kochm"><title>The long tail of social networking - Revenue models of social networking sites</title><link>http://www.bibsonomy.org/bibtex/298efa6e7926e6a8e1d4b63bc06b84aa9/kochm</link><dc:creator>kochm</dc:creator><dc:date>2008-07-18T22:06:25+02:00</dc:date><dc:subject>businessmodel longtail networking socialnetworking socialnetworkingservices stayfriends web2.0 xing </dc:subject><content:encoded>&lt;span class=&#034;authorEditorList&#034;&gt;&lt;a href=&#034;/author/Enders&#034;&gt;Albrecht Enders&lt;/a&gt;, &lt;a href=&#034;/author/Hungenberg&#034;&gt;Harald Hungenberg&lt;/a&gt;, &lt;a href=&#034;/author/Denker&#034;&gt;Hans-Peter Denker&lt;/a&gt;,  and &lt;a href=&#034;/author/Mauch&#034;&gt;Sebastian Mauch&lt;/a&gt; &lt;/span&gt;&lt;em&gt;European Management Journal&lt;/em&gt;  (&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/businessmodel"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/longtail"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/networking"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworking"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/stayfriends"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/web2.0"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/xing"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/298efa6e7926e6a8e1d4b63bc06b84aa9/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/298efa6e7926e6a8e1d4b63bc06b84aa9/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><swrc:date>Fri Jul 18 22:06:25 CEST 2008</swrc:date><swrc:journal>European Management Journal</swrc:journal><swrc:pages>199-211</swrc:pages><swrc:title>The long tail of social networking - Revenue models of social networking sites</swrc:title><swrc:volume>26</swrc:volume><swrc:year>2008</swrc:year><swrc:keywords>businessmodel longtail networking socialnetworking socialnetworkingservices stayfriends web2.0 xing </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Albrecht Enders"/></rdf:_1><rdf:_2><swrc:Person swrc:name="Harald Hungenberg"/></rdf:_2><rdf:_3><swrc:Person swrc:name="Hans-Peter Denker"/></rdf:_3><rdf:_4><swrc:Person swrc:name="Sebastian Mauch"/></rdf:_4></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2025ca51315651913f760319d034cc1dc/kochm"><title>Freunde zum Anklicken</title><link>http://www.bibsonomy.org/bibtex/2025ca51315651913f760319d034cc1dc/kochm</link><dc:creator>kochm</dc:creator><dc:date>2008-07-18T09:12:49+02:00</dc:date><dc:subject>friends networking psychology socialnetwork socialnetworkingservices </dc:subject><content:encoded>&lt;span class=&#034;authorEditorList&#034;&gt;&lt;a href=&#034;/author/Döring&#034;&gt;Nicola Döring&lt;/a&gt; &lt;/span&gt;&lt;em&gt;Psychologie Heute&lt;/em&gt; &lt;em&gt;35(6):28-31&lt;/em&gt; (&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/friends"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/networking"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/psychology"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetwork"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworkingservices"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2025ca51315651913f760319d034cc1dc/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2025ca51315651913f760319d034cc1dc/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#Article"/><swrc:date>Fri Jul 18 09:12:49 CEST 2008</swrc:date><swrc:journal>Psychologie Heute</swrc:journal><swrc:number>6</swrc:number><swrc:pages>28-31</swrc:pages><swrc:title>Freunde zum Anklicken</swrc:title><swrc:volume>35</swrc:volume><swrc:year>2008</swrc:year><swrc:keywords>friends networking psychology socialnetwork socialnetworkingservices </swrc:keywords><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Nicola Döring"/></rdf:_1></rdf:Seq></swrc:author></rdf:Description></burst:publication></item><item rdf:about="http://www.bibsonomy.org/bibtex/2a18ec93b50c1d237eabee903b5bc86d1/kochm"><title>Social-Networking-Dienste im Unternehmenskontext: Grundlagen und Herausforderungen</title><link>http://www.bibsonomy.org/bibtex/2a18ec93b50c1d237eabee903b5bc86d1/kochm</link><dc:creator>kochm</dc:creator><dc:date>2008-07-04T22:47:37+02:00</dc:date><dc:subject>Socialnetworkingservices cscm own social socialnetworking socialsoftware </dc:subject><content:encoded>&lt;span class=&#034;authorEditorList&#034;&gt;&lt;a href=&#034;/author/Koch&#034;&gt;Michael Koch&lt;/a&gt;,  and &lt;a href=&#034;/author/Richter&#034;&gt;Alexander Richter&lt;/a&gt; &lt;/span&gt;&lt;em&gt;Kommunikation, Partizipation und Wirkungen im Social Web, &lt;/em&gt;&lt;em&gt;Herbert von Halem Verlag, &lt;/em&gt;&lt;em&gt;Köln, &lt;/em&gt;(&lt;em&gt;2008&lt;/em&gt;)</content:encoded><taxo:topics><rdf:Bag><rdf:li rdf:resource="http://www.bibsonomy.org/tag/Socialnetworkingservices"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/cscm"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/own"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/social"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialnetworking"/><rdf:li rdf:resource="http://www.bibsonomy.org/tag/socialsoftware"/></rdf:Bag></taxo:topics><burst:publication><rdf:Description rdf:about="http://www.bibsonomy.org/bibtex/2a18ec93b50c1d237eabee903b5bc86d1/kochm"><owl:sameAs rdf:resource="http://www.bibsonomy.org/uri/bibtex/2a18ec93b50c1d237eabee903b5bc86d1/kochm"/><rdf:type rdf:resource="http://swrc.ontoware.org/ontology#InCollection"/><swrc:date>Fri Jul 04 22:47:37 CEST 2008</swrc:date><swrc:address>Köln</swrc:address><swrc:booktitle>Kommunikation, Partizipation und Wirkungen im Social Web</swrc:booktitle><swrc:pages>352-370</swrc:pages><swrc:publisher><swrc:Organization swrc:name="Herbert von Halem Verlag"/></swrc:publisher><swrc:title>Social-Networking-Dienste im Unternehmenskontext: Grundlagen und Herausforderungen</swrc:title><swrc:year>2008</swrc:year><swrc:keywords>Socialnetworkingservices cscm own social socialnetworking socialsoftware </swrc:keywords><swrc:abstract>Das Werk ist zweib\&#034;{a}ndig aufgebaut. Band 1 behandelt Grundlagen und Methoden des neuen Internet auf Makro- und Mikroebene. Einleitend werden in einer \&#034;{u}berwiegend gesamtgesellschaftlichen Perspektive Grundlagen f\&#034;{u}r die Analyse des Social Web sowie seiner Ver\&#034;{a}nderungen und Potenziale gelegt. Anschlie{\ss}end geht es in einer Mikroperspektive um die Rezipienten und ihr Nutzungsverhalten. Ein drittes Kapitel lotet Potenziale des Social Web als Forschungsinstrument aus und verbindet so Mikro- und die Makroperspektive miteinander. Band 2 ist den Strategien und Anwendungen im Social Web auf der Mesoebene gesellschaftlicher Organisationen gewidmet: Wie sieht die gelebte Praxis professioneller Kommunikation im Social Web aus, wie reagieren etablierte Akteure auf diese Entwicklungen? Das erste Kapitel beantwort diese Frage im Hinblick auf Journalismus und Verlage, die sich im Spannungsfeld von Selektion und Partizipation bewegen, der zweite Teil f\&#034;{u}r die politische Kommunikation staatlicher und nicht-staatlicher Akteure im neuen Netz. Der dritte Teil richtet den Fokus auf Unternehmen, wobei eine Reihe von Fallbeispielen den praktischen Einsatz von Elementen des Social Web f\&#034;{u}r die interaktive Wertsch\&#034;{o}pfung verdeutlichen. Die beiden B\&#034;{a}nde sind stark inter- (f\&#034;{a}cher\&#034;{u}bergreifend) und transdisziplin\&#034;{a}r (Theorie-Praxis verzahnend) ausgerichtet: Beitr\&#034;{a}ge aus der Kommunikationswissenschaft, Soziologie, Betriebswirtschaftslehre, Wirtschaftsinformatik, Sozialpsychologie und Rechtswissenschaft sowie Fallstudien namhafter Unternehmen reflektieren den sozialen, wirtschaftlichen und technologischen Wandel der \&#034;{o}ffentlichen Kommunikation im und durch das Social Web.</swrc:abstract><swrc:author><rdf:Seq><rdf:_1><swrc:Person swrc:name="Michael Koch"/></rdf:_1><rdf:_2><swrc:Person swrc:name="Alexander Richter"/></rdf:_2></rdf:Seq></swrc:author><swrc:editor><rdf:Seq><rdf:_1><swrc:Person swrc:name="Ansgar Zerfa{\ss}"/></rdf:_1><rdf:_2><swrc:Person swrc:name="Martin Welker"/></rdf:_2><rdf:_3><swrc:Person swrc:name="Jan Schmidt"/></rdf:_3></rdf:Seq></swrc:editor></rdf:Description></burst:publication></item></rdf:RDF>
