BibSonomy publications for /user/rwagner/proceedings

The Impact of Missing Values on PLS Model Fitting

rwagner — 2011-01-31T17:52:30+01:00

Moritz Parwoll, and Ralf Wagner Proceedins of the 34th Annual Conference of the German Classification Society, Berlin, Springer, (forthcoming)

Enhancing Target Group Selection Using Belief Functions

rwagner — 2011-01-31T16:09:16+01:00

Ralf Wagner, and Jörg Schwerdtfeger Operations Research Proceedings 2008, page 419 - 424. Berlin, Springer, (2009)

Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach

rwagner — 2011-01-31T16:06:13+01:00

Martin Klaus, Jörg Schwerdtfeger, and Ralf Wagner Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action, page 163 -- 177. Berlin, The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers, (2009)

Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.Com -

rwagner — 2011-01-31T16:04:06+01:00

Mart Klaus, Jörg Schwerdtfeger, and Ralf Wagner Proceedings of the 38th EMAC Conference, Marketing and the Core Disciplines: Rediscovering References?, Nantes, (2009)

Gaining 'Consumer Insights' from Influential Actors in Weblog Network

rwagner — 2011-01-31T12:40:32+01:00

Martin Klaus, and Ralf Wagner Classification as a Tool for Research, page 553-560. Berlin, Springer, (2010)

Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application

rwagner — 2011-01-18T08:37:13+01:00

Martin Klaus, Jörg Schwerdtfeger, and Ralf Wagner Proceedings of Australia \& New Zealand Marketing Academy 2010 Conference, Christchurch New Zealand, Department of Management, University of Canterbury, (2010)

Bargaining power and the impact of gender differences

rwagner — 2010-11-10T16:58:42+01:00

Katrin Bloch, and Ralf Wagner Proceedings of 4th International Biennale on Commercial Negotiation, Paris, (2010)

Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks

rwagner — 2010-07-22T23:54:23+02:00

Martin Klaus, and Ralf Wagner Proceedings of Australia \& New Zealand Marketing Academy 20009 Conference, page 1-8. (2009)

Konkurrenzanalyse: Handwerk, Kunst oder Wissenschaft?

rwagner — 2010-06-09T10:21:44+02:00

Ralf Wagner Verfügbarkeit von Informationen, Proceedings der 30. Online-Tagung der DGI / 60. Jahrestagung der DGI, Frankfurt, DGI, (2008)

Mining Promising Qualification Patterns

rwagner — 2010-06-02T14:49:57+02:00

R. Wagner 514. Fakultät für Wirtschaftswissenschaften, Universität Bielefeld, (2004)

Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis

rwagner — 2010-06-02T14:45:40+02:00

S. W. Scholz, M. Meißner, and R. Wagner Proceedings of OR 2005, page 613 - 618. Berlin, Springer, (2006)

Open Source Engineering mit Web2.0-Diensten

rwagner — 2010-05-10T12:42:16+02:00

Ralf Wagner Tagungsband der Jahrestagung des Institute for Competitive Intelligence, page 8--22. (2010)

Event Detection in Environmental Scanning: News from a Hospitality Industry Newsletter

rwagner — 2010-01-11T17:36:26+01:00

R. Wagner, J. Ontrup, and S.W. Scholz Cooperation in Classification and Data Analysis, page 161-168. Berlin, Springer, (2009)

Exploring the Interaction Structure of Weblogs

rwagner — 2009-11-30T17:11:33+01:00

Martin Klaus, and Ralf Wagner Advances in Data Analysis, Data Handling and Business Intelligence, page 545-552. Berlin, Springer, (2009)

Patterns of Associations in Finite Sets of Items

rwagner — 2009-11-03T09:41:36+01:00

R. Wagner Data Science and Classification, page 279 -- 286. Berlin, Springer, (2006)

The Nonlinearity of Strategic Uncertainty and Environmental Scanning Behavior. An Empirical Study of Managerial Information Seeking and Processing Activities

rwagner — 2009-09-16T17:16:31+02:00

Ralf Wagner, and Sören W. Scholz Information: Droge, Ware oder Commons? Wertschöpfungs- und Transformationsprozesse auf den Informationsmärkten, page 147 -- 158. Boizenburg, VHW-Verlag, (2009)

Classification in Marketing Science

rwagner — 2009-09-16T16:57:18+02:00

S.W. Scholz, and R. Wagner Cooperation in Classification and Data Analysis, page 99 - 106. Berlin, Springer, (2009)

Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

rwagner — 2009-05-13T19:00:33+02:00

C. Falkenreck, and R. Wagner Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness, Beijing, (2008)

Modeling Culture's Impact on Reputation Transfer in Direct Marketing

rwagner — 2009-05-13T18:07:04+02:00

C. Falkenreck, and R. Wagner Proceedings of the 2008 AMS Cultural Perspectives in Marketing Conference, page 115 - 120. New Orleans, Academy of Marketing Science, (2008)

Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures

rwagner — 2009-05-13T18:06:02+02:00

C. Falkenreck, M. Paulssen, and R. Wagner Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, Brighton, (2008)