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Customers as Innovators: A New Way to Create Value
Stefan Thomke and Eric Von Hippel Harvard Business Review80(4):74-81(2002)
to preferencesMANAGEMENT -- designINNOVATION adoptionRESEARCH addedCUSTOMIZATIONMARKETING ResearchNEW CONSUMERS' strategyPARTNERINGPRODUCT development & productsVALUE by callagialla on Mar 20, 2008, 9:20 PM
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