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Risks in New Product Development: Devising a Reference Tool
Jimme A. Keizer and Jan-Peter Vos and Johannes I. M. Halman R&D Management35(3):297-309(2005)
to INDUSTRIAL innovationsTECHNOLOGY assessmentTECHNOLOGICAL IndustrialRISK efficiencyINDUSTRIAL processesResearch, productivityMANUFACTURING by callagialla on Mar 20, 2008, 9:16 PM
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Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
Ellen Enkel and Javier Perez-Freije and Oliver Gassmann Creativity & Innovation Management14(4):425-437(2005)
to strategyINTEGRATED managementMARKETINGNEW INDUSTRIAL marketing productsPRODUCT managementResearch, IndustrialRISK innovationsMARKETING managementTECHNOLOGICAL by callagialla on Mar 20, 2008, 9:14 PM
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