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Incremental Innovation: A Case Study Analysis
Roger Palmer and Richard Brookes Journal of Database Marketing10(1):71-83(2002)
to marketingTECHNOLOGICAL innovations BUSINESS enterprisesDATABASE by callagialla on Mar 20, 2008, 9:24 PM
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Successful Development and Commercialization of Technological Innovation: Insights Based on Strategy Type
Stanley F. Slater and Jakki J. Mohr Journal of Product Innovation Management23(1):26-33(2006)
to marketingTECHNOLOGICAL technology managementNEW productsTARGET innovationsCOMMERCIALIZATIONCREATIVE in CONSUMERSINDUSTRIAL ability by callagialla on Mar 20, 2008, 9:20 PM
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