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Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis
Ralf Wagner, Sören W. Scholz, and Martin Meißner Bremen, (2005)
to 2005 Quantitative_Methoden_der_Marketingforschung ahp conjoint_measurement contributed_talk measurement_errors monte_carlo_simulation speech by rwagner on Jul 23, 2010, 12:28 PM
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