bookmarks  52

  •  

    A number of analytical tools help companies find people who are most likely to become customers. But the problem, according to CEO Anil Kaul of the analytics firm Absolutdata, is that they don t tell you what do after that. Everyone stops at scoring likely customers, he told VentureBeat. This is why his company is releasing a new product today that gives recommendations on what to do to turn free or trial users into paying customers. Called the NAVIK Converter, the cloud-based tool uses such data as usage patterns or demographics to identify which freemium or free-trial users are most likely to buy subscriptions and then it suggests specific steps to take. You re unlikely to pay for a product you re using now [for free], Kaul pointed out. We predict the next best action needed to turn you into a paying subscriber. VentureBeat is studying marketing clouds. Answer our survey now and we’ll share the results with you. During its beta period, that s how the Converter saw use from Highta ·
    an hour and 30 minutes ago by @datafloq
    (0)
     
     
  •  

    One in six people in the United States contract a food-borne illness every year, and thousands of them die. IBM and food giant Mars think genomics may help save many of those lives, as well as billions of dollars a year. Today, the two giant companies announced the formation of the Sequencing the Food Supply Chain Consortium. And while the effort has a long and unwieldy name, and will embark on some complex science, the goal is simple: develop better knowledge about what makes food safe, and unsafe. Every year, according to IBM, food-borne disease kills 3,000 people in the U.S. In addition, Big Blue said, more than 128,000 people end up in the hospital, incurring $9 billion in medical costs. At the same time, $75 billion in tainted food is thrown away every year. Add it all up, and the costs of contaminated food are tremendous and that’s just in the United States. According to James Kaufman, the manager of public health research at IBM’s Almaden Research Institute in San Jose, Cal ·
    2 hours and 30 minutes ago by @datafloq
     
      gene ibm key mars sequencing
      (0)
       
       
    •  

      SPONSORED:This sponsored post is produced in association with Humana">Humana. Half of American adults have at least one chronic disease, such as diabetes, obesity, or heart disease. The Center of Disease Control estimates that these illnesses make up 70% of deaths in the U.S. Chronic diseases not only cause pain and daily activity limitations for the individual, but are also a huge economic burden for society. Several risk factors for chronic diseases are well known: smoking, lack of physical activity, and poor nutrition. These are factors everyone has a chance to take control over. However, often we fail to do so. So how can unhealthy habits be changed? Pulitzer Prize-winning journalist Tina Rosenberg’s argues in her book, Join the Club: How Peer Pressure Can Transform the World, that the search for status and peer approval is the most powerful motivator of our personal behavior. This can then be used to encourage good habits. Peer pressure fighting the good fight, if you will. Ro ·
      3 hours and 28 minutes ago by @datafloq
      (0)
       
       
    •  

      Big Data and analytics will likely be an important issue for CIO's, but how much do they need to pay for skilled Big Data talent? ·
      4 hours and 16 minutes ago by @datafloq
       
        big data examples high paying
        (0)
         
         
      •  

        The benefits of Big Data in Healthcare are considerable and it could revolutionize the industry, but will we allow that? ·
        5 hours and 12 minutes ago by @datafloq
        (0)
         
         
      •  

        The company may sound like it was named after a bug, but its technology does something important. In the age of Big Data, health care providers (and anybody else managing large databases) need powerful tools to make sure potentially duplicate patient identity data is properly stored and filed. McLean, Virginia-based Araxid Prime Inc. offers a SaaS-based service that unites the individual profiles in the large databases kept by health care companies and government agencies. Now, the company has picked up $12.5 million in venture funding to expand the platform to other industries. The funding round is led by Bessemer Venture Partners and Columbia Capital. Araxid s identity resolution and matching technology software is used for resolving, linking, and privatizing disparate identities stored in one or more customer, partner, or employee databases, the company says. In health care it s used to unite patient profiles in a master patient index shared by multiple provider organizations. S ·
        20 hours and 25 minutes ago by @datafloq
         
          2412 araxid bring database pulls
          (0)
           
           
        •  

          VB EVENT:As the world becomes more mobile by the minute, those businesses at the bleeding edge of innovation will succeed in leveraging customers and their devices wherever they are. Figuring out what it will take to do just that in 2015 is at the heart of VB’s Mobile Summit taking place February 23 & 24 at the Cavallo Point Resort in San Francisco. Our confirmed speakers will be addressing the most urgent topics facing businesses today as they hustle to stay current with mobile retail, targeting, multi-channel strategies, advertising tech, analytics dashboards, programmatic and brand advertising, and more. We’re pretty excited at the lineup. Here are just a few: The Mobile Summit isn’t your typical conference. Limited to only 180 invitation-only guests, it’s a chance to connect with senior-level peers and confer about the biggest mobile challenges and opportunities facing you today. And while the speaker list is impressive, some of the most valuable exchanges take place when ·
          21 hours and 30 minutes ago by @datafloq
           
            mobile speaker summit tier top
            (0)
             
             
          •  

            How is Big Data changing how we live, work and play? Click here for the answer and more. ·
            a day and an hour ago by @datafloq
            (0)
             
             
          •  

            The advertising industry itself has a “big crush” on Big Data, and it fuels the elevated revenues, profits and share prices of a number of online companies. ·
            a day and 2 hours ago by @datafloq
             
              big data killed media social
              (0)
               
               
            •  

              Enterprise-class social media management (SMM) is changing, according to a new report launched today by TrustRadius. No longer maintained by the marketing team alone, big companies are making use of SMM tools across the organization. In addition to detailed reports and findings, found in TrustRadius’ new Buyer’s Guide to Enterprise Social Media Management Software, is its TrustMap a device that helps software buyers quickly locate the products most highly rated and evaluated by their peers. Based on user ratings and product evaluation frequency, the top rated SMM software products for enterprises include Brandwatch, Buddy Media, Hootsuite Enterprise, Sprout Social, Viralheat and Woobox. The product with by far the most evaluations, and a higher-than-average rating, is Sprinklr. While the TrustMap gives an at-a-glance view of the enterprise SMM space, TrustRadius’ report makes some interesting observations on what has changed since its first, November 2013 study. “Social medi ·
              a day and 3 hours ago by @datafloq
              (0)
               
               
            •  

              Uber has inked a deal with Metromile, the pay-per-mile car insurance service, that will enable Uber drivers in California, Illinois, and Washington to only pay insurance for the time they re on the road. We last covered Metromile back in 2013, just as the Bay Area-based firm had expanded into Washington State. In a nutshell, the company has developed a device called the Metronome, which a user plugs into their car to monitor their, well, driving. Metromile, as it happens, also offers car insurance which it charges purely on how long a driver is behind the wheel for, rather than a flat monthly or annual rate. Given many Uber drivers don t work on a full-time basis, using the Uber platform instead to garner extra funds in addition to a regular job, this could work rather well. But this is more than a simple case of Uber drivers plugging a little device into the little OBD II port in their car Metromile and Uber are integrating their platforms, letting drivers distinguish between the mil ·
              a day and 3 hours ago by @datafloq
               
                drivers metromile pay taps uber
                (0)
                 
                 
              •  

                Data quality initiatives require strategic planning and concerted effort, and that means treating old data exactly the same as new. ·
                a day and 5 hours ago by @datafloq
                (0)
                 
                 
              •  

                GUEST:A new series of execution frameworks have recently been added to the Hadoop ecosystem, including Spark, Tez, Flink, Storm and Samza, each with its own strengths and weaknesses. As such, it’s increasingly challenging to choose the best execution framework for the problems you need to solve. Yet when it comes to picking the best execution framework, one size doesn’t fit all. Newly developed execution frameworks are initially only strong for the use cases they were built for, whether it’s small data or big data, speed or accuracy. Traditionally, Hadoop was developed as a special-purpose infrastructure for big data with MapReduce handling massive scalability across hundreds or thousands of servers in a cluster. However, we just saw Hadoop 2.0, most notably YARN, join the fray to enable Hadoop to support more varied data processing approaches and a broader array of applications like Tez and Spark. For example, Tez provides a powerful and extensible application programming inter ·
                a day and 10 hours ago by @datafloq
                (0)
                 
                 
              •  

                GUEST:The next great agent of change in television advertising is programmatic. Whether it’s advertising or it’s football, being progressive is urgent. Those who refuse to change with the game are doomed for failure. San Francisco 49ers Hall of Fame wide receiver and Super Bowl winner Jerry Rice once said, “Today, I will do what others won t, so tomorrow I can accomplish what others can t.” From athletes on the front of Wheaties boxes and corporate logos overtaking soccer jerseys to multimillion dollar endorsement deals, advertising and sports have a long-standing tradition of partnerships. VB is studying the big marketing clouds … Share what you know, and we’ll share the data with you. The pinnacle of this duality is the Super Bowl, America’s most watched television event. As is the case in both the world of sports and advertising, technology is a major catalyst of change. The Big Game hasn’t been any different. In just the last years, the advent of social media and ·
                a day and 16 hours ago by @datafloq
                (0)
                 
                 
              •  

                GUEST:At the 2014 Dreamforce event last fall, Leadspace and Bluewolf presented the results of their most recent State of Salesforce study. We asked more than 1,000 marketing executives to quantify the value derived from their marketing automation (MA) investments. The results showed that only 7 percent are seeing good, measurable ROI from their MA investments   a shockingly abysmal rate, even among the fairly cynical marketing crowd, putting the success of MA on par with the Congressional approval rating. Of course, this doesn t mean that we are all going to rip out our marketing automation platforms. But something has to change in order for the MA industry, currently valued at less than $10 billion, to start seeing the valuations of a company like Salesforce, originally founded on sales force automation and now valued at around $40 billion. So what differentiates sales force automation from marketing automation? I would argue that the pivotal difference lies in the data and intell ·
                a day and 18 hours ago by @datafloq
                (0)
                 
                 
              •  

                Microsoft Research staff members have built an impressive new query-processing engine for performing big data analytics. Called Trill a reference to “a trillion events per day the engine enables programmers to very quickly get results from queries on very large piles of data. And Trill comes in the form of a .NET library, so it s easy for .NET applications to tap the tool. The beauty of Trill is its speed relative to other streaming analytics systems. Trill can process data at two to four orders of magnitude faster than today’s streaming engines, George Thomas Jr. of Microsoft Research wrote in a blog post about Trill today. Trill, in all of its formidable capability, is Microsoft s latest challenge to web companies like Amazon and Google, which process large swaths of data and have opened up their own tools for others to use as cloud services. It s unclear if the tool will be released under an open-source license. Microsoft last year began that process for .NET itself. But Trill ·
                a day and 21 hours ago by @datafloq
                (0)
                 
                 
              •  

                Facebook today unveiled a new suite of tools designed to help marketers better understand how ads on the social network boost their business. In a blog post, Facebook said its new tools expand conversion lift measuring capabilities [which allows] advertisers to accurately determine the additional business driven by Facebook ads and make future marketing decisions based on this information. Facebook believes its advertising partners need to understand conversion lift because it s the best way they can understand how ads placed on the social network drive sales. When an ad campaign begins, the system works by first establishing a randomized test group of people that see the ads, and a control group of people that don t. When the campaign is over, advertisers share their conversion data with Facebook, which then analyzes the conversion lift generated by the ads. Advertisers who work directly with Facebook teams will be able to set up conversion lift studies with their account representat ·
                a day and 21 hours ago by @datafloq
                (0)
                 
                 
              •  

                DataFox, a startup with a web service for sifting through the Internet for key information about privately held companies, is introducing today a Enterprise tier of service, which comes with an integration to the Salesforce.com lead-tracking software and dedicated analysts to help, among other features. Also today, DataFox is announcing that it can accept people s existing spreadsheets and automatically start tracking companies after taking in people s existing spreadsheets, ensuring that researchers can keep up with the latest information on the companies they want to watch. And not only that DataFox is rolling out Smart Lists, which bolster researchers company lists with all new companies that meet preset parameters. It s literally as if they had two JP Morgan analysts sitting in their office, working full time, DataFox cofounder Bastiaan Janmaat told VentureBeat in an interview. DataFox move to add these features shows the startup believes the intelligent use of data can help peopl ·
                a day and 22 hours ago by @datafloq
                (0)
                 
                 
              •  

                Microsoft today announced its business intelligence tool Power BI is being relaunched as a freemium product. The new version is available today as a free public preview to anyone with a U.S. business email account, and Microsoft plans to expand the scope internationally in the future. The company didn t say when exactly it will bring Power BI out of preview, but when the new version does hit general availability, it will be offered in two flavors. Power BI will be free, and Power BI Pro will be available as a monthly subscription with additional data capacity and features for the enterprise. On February 1, Microsoft will slash the price of its in-market Power BI service to $9.99 per user per month, a 75 percent reduction. That s a big change, especially given that it comes just a year after the first version of Power BI hit general availability. At the same time, Microsoft today also outlined its plans for Power BI mobile apps, which VentureBeat was the first to unveil back in Novembe ·
                a day and 23 hours ago by @datafloq
                (0)
                 
                 
              •  

                In its first ever report on the conversion rate optimization space (CRO), G2 Crowd shows there are still no real leaders in the industry. The report, launched today, shows that while products such as KISSmetrics and Optimizely are getting close to the kind of market presence that would move them into G2 Crowd’s ‘leader’ quadrant and Monetate is not far behind these products simply aren’t prevalent enough yet to make it into the top half of G2 s Grid. And yet, those that use these CRO tools largely employees of smaller businesses in G2’s database of reviews are happy with their selected solutions. “The 90% average for our Product Moving in the Right Direction question category is one of the highest we ve seen on the site in any category,” Tim Handorf, President of G2 Crowd, told VentureBeat via email. “This indicates that people tend to be satisfied with what their optimization tools do or will do for them moving forward. Smaller businesses appear to be driving adopt ·
                a day and 23 hours ago by @datafloq
                (0)
                 
                 

              publications  3