Do-Hyung Park
Ingoo Han
Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude.
HICSS
287
2008
http://dblp.uni-trier.de/db/conf/hicss/hicss2008.html#ParkH08
IEEE Computer Society
conf/hicss/2008
Do-Hyung Park
Ingoo Han
Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude
Hawaii International Conference on System Sciences, Proceedings of the 41st Annual
287-287
2008
http://ieeexplore.ieee.org/xpls/abs_all.jsp?isnumber=4438696&arnumber=4438992&count=502&index=295
978-0-7695-3075-8