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<biblioentry xreflabel="Michael.2004" id="Michael.2004">
   <authorgroup>
       <author><firstname>Steven</firstname><othername role="mi">C.</othername><surname>Michael</surname></author>
       <author><firstname>Tracy</firstname><othername role="mi">Pun</othername><surname>Palandjian</surname></author> 
   </authorgroup>
<citetitle pubwork="article">Organizational Learning and New Product Introductions</citetitle>
   <citetitle pubwork="journal">Journal of Product Innovation Management</citetitle>

   <volumenum>21</volumenum> 

   <artpagenums>268-276</artpagenums> 
   <pubdate>2004</pubdate>  
   <abstract>
      <para>Organizational learning widely is believed to be important to competitive performance of companies. The purpose of this article is to examine how organizations learn from their experiences in new product introductions. Theory suggests that organizations will display a &#8220;competency trap&#8221; that reduces their ability to learn from organizational experience. Often initial success can cause a firm to rely on a single or a few experiences to develop routines&#44; discounting later experiences. Therefore it is expected that organizations will have trouble learning from experience. The theory was tested by examining all new product introductions in the U.S. shampoo industry from 1974&#8211;1987. The dynamic nature of the business&#8212;the average brand survives about two years&#8212;made this an attractive research venue. Using the econometric technique of survival time modeling&#44; a model was fitted of survival of brands as a function of organizational experience and organizational experience squared. The model also included controls for financial resources available to the firm and the level of first year&#39;s advertising. The model confirmed the general hypothesis that firms&#39; brands are less successful the more experience they have. This study interprets this as evidence of a competency trap in new product introductions. The results broadly are supportive of the hypothesis that organizations find it harder to learn from experience as experience grows. Untangling the source of this problem is a goal of further research. For practice&#44; the article suggests caution to brand managers in experienced companies. There is no guarantee that firms grow in their ability to build brands; results here suggest the opposite. Formal reviews of the new product&#44; its process&#44; and its performance by senior managers for lessons learned is desirable. Management of individuals and organizations may facilitate learning from experience. For managing individuals&#44; often product success... [ABSTRACT FROM AUTHOR]
      </para>
   </abstract>
</biblioentry>
<biblioentry xreflabel="Pini.2005" id="Pini.2005">
   <authorgroup>
       <author><firstname>Paolo</firstname><surname>Pini</surname></author>
       <author><firstname>Grazia</firstname><othername role="mi">D.</othername><surname>Santangelo</surname></author> 
   </authorgroup>
<citetitle pubwork="article">Innovation Types and Labour Organisational Practices: A Comparison of Foreign and Domestic Firms in the Reggio Emilia Industrial Districts</citetitle>
   <citetitle pubwork="journal">Economics of Innovation &#38;&#35;x0026; New Technology</citetitle>

   <volumenum>14</volumenum> 

   <artpagenums>251-276</artpagenums> 
   <pubdate>2005</pubdate>  
   <abstract>
      <para>In his Theory of Economic Development&#44; Schumpeter introduced the distinction between different innovation types. Since then&#44; a variety of studies have addressed this topic. However&#44; despite of the recognised significance of more de&#45;verticalised organisational forms in shaping and directing firms&#39; innovative performance&#44; no attempt has been made&#44; as far as our knowledge is concerned&#44; to investigate whether these practices are linked to the introduction of specific innovation types. The aim of the study is to fill this gap by investigating the impact of de&#45;verticalised forms of labour organisational practices&#44; different modes of organising research and development activity and the nature of employees&#39; competences on the likelihood of introducing different types of innovations&#44; controlling for firm&#39;s size and sectoral specificities. The results obtained on a sample of 199 firms located in Reggio Emilia province in Italy confirm that innovation development is a heterogeneous activity. The empirical evidence gathered also shows that foreign and domestic firms do not differ&#44; to some extent&#44; in the introduction of different kinds of innovations. However&#44; being foreign or domestic is a discriminating factor in the introduction of innovations stimulating labour organisational developments. [ABSTRACT FROM AUTHOR]
      </para>
   </abstract>
</biblioentry>
</bibliography>
