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Smart marketing or bait & switch: competitors' brands as keywords in online advertising.

, and . WICOW, page 27-34. ACM, (2010)

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User preferences of software documentation genres., , and . SIGDOC, page 46:1-46:10. ACM, (2015)The Google Online Marketing Challenge: A multi-disciplinary global teaching and learning initiative using sponsored search., , , and . ASIST, volume 45 of Proc. Assoc. Inf. Sci. Technol., page 1-3. Wiley, (2008)User-based identification of Web genres.. J. Assoc. Inf. Sci. Technol., 59 (7): 1053-1072 (2008)What Type of Page is This? Genre as Web Descriptor.. Bull. IEEE Tech. Comm. Digit. Libr., (2005)Computer science learning at pre-college ages., and . SIGCSE, page 124. ACM, (1984)Genre as Web search descriptor.. ASIST, volume 42 of Proc. Assoc. Inf. Sci. Technol., Wiley, (2005)Identification of Web Genres by User Warrant., and . Genres on the Web, volume 42 of Text, Speech and Language Technology, Springer, (2011)Smart marketing or bait & switch: competitors' brands as keywords in online advertising., and . WICOW, page 27-34. ACM, (2010)Brand Names as Keywords in Sponsored Search Advertising., and . Commun. Assoc. Inf. Syst., (2010)Using Google AdWords in the MBA MIS Course., , , and . J. Inf. Syst. Educ., 20 (1): 41-50 (2009)