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Die Betriebsform im stationären Einzelhandel als Marke. Schriftenreihe Schwerpunkt Marketing FGM-Verl., München, (1997)Die Koexistenz von Zertifikatemärkten für grünen Strom und CO2-Emissionen, , and . HWWA discussion paper Hamburgisches Welt-Wirtschafts-Archiv (HWWA), Hamburg, (2000)Marken im Informationszeitalter, Teil 2 Internet-Branding. ASW, (1998)