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The powerful consumer. Greenwood Press, Westport, Conn., (1977)Psychological analysis of economic behavior. McGraw-Hill, New York, NY u.a., 1. ed edition, (1951)Psychological economics. Elsevier, New York, NY u.a., (1975)A new economic era, and . Elsevier, New York, NY u.a., (1978)Essays on behavioral economics. Survey Research Center, Institute for Social Research, Univ. of Michigan, Ann Arbor, Mich., (1980)Der Massenkonsum. Econ-Verl., Wien u.a., 1. Aufl edition, (1965)Das Verhalten der Verbraucher und Unternehmer. Veröffentlichungen der Akademie für Gemeinwirtschaft Hamburg Mohr, Tübingen, (1960)Die Macht des Verbrauchers. Econ-Verl, Düsseldorf u.a., 1. Aufl edition, (1962)