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Werbewirkung und Kaufverhalten. Betriebswirtschaftliche Abhandlungen Poeschel, Stuttgart, (1990)Bemerkungen zu einer Maxime Ernst Jüngers. Festschrift: Ernst Bloch zum 70. Geburtstag, Berlin, (1955)Werbepsychologie, , and . Poeschel, Stuttgart, (1982)Werbepsychologie. Schäffer-Poeschel, Stuttgart, 2., überarb. Aufl edition, (1993)Georg Büchner und seine Zeit. Suhrkamp Taschenbuch, Frankfurt am Main, (1972)Bemerkungen zu einer Maxime Ernst Jüngers. Geist und Zeit, (1957)Towards Natural Language Processing: An Accounting Case Study., , , and . ICIS, Association for Information Systems, (2020)New-Generation Managers' Business/IT Alignment Perspective for a More Business-Driven IS Design., , , and . BIS (Workshops), volume 160 of Lecture Notes in Business Information Processing, page 73-88. Springer, (2013)Leveraging in-Memory Technology to Improve the Acceptance of MSS - a Managers' Perspective., , , and . ECIS, (2014)New-Generation Managers and Their IS Support - Getting It Right with the Corporate Navigator., and . DESRIST, volume 7939 of Lecture Notes in Computer Science, page 432-437. Springer, (2013)