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Strategic marketing for nonprofit organizations

, and . Prentice-Hall, Englewood Cliffs u.a., 4. ed edition, (1991)

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Cheap but good marketing research. Dow Jones-Irwin, Homewood, Ill., (1988)Strategic marketing for nonprofit organizations, and . Prentice-Hall, Englewood Cliffs u.a., 4. ed edition, (1991)Strategic marketing for nonprofit organizations, and . Prentice Hall, Upper Saddle River, NJ, 5. ed edition, (1996)The disadvantaged consumer. Free Pr., New York, (1975)