BibSonomy publications for /author/Henard/productsPRODUCT http://www.bibsonomy.org/author/Henard/productsPRODUCT BibSonomy RSS Feed for /author/Henard/productsPRODUCT Why Some New Products Are More Successful Than Others http://www.bibsonomy.org/bibtex/29deaeaa2271f10761771eb01a28cfac0/acbullinger acbullinger 2008-12-01T17:41:36+01:00 MARKETING managementMETA-analysis productsPRODUCT researchNEW
Why Some New Products Are More Successful Than Others
David H. Henard and David M. Szymanski Journal of Marketing Research (JMR) 38 362-375 (2001)
to MARKETING managementMETA-analysis productsPRODUCT researchNEW by acbullinger and 1 other person on 2008-12-01 17:41:36
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