BibSonomy publications for /bibtex/20af2041b04b64a3eafd5925cb5e1431f/callagialla http://www.bibsonomy.org/bibtex/20af2041b04b64a3eafd5925cb5e1431f/callagialla BibSonomy RSS Feed for /bibtex/20af2041b04b64a3eafd5925cb5e1431f/callagialla Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice http://www.bibsonomy.org/bibtex/20af2041b04b64a3eafd5925cb5e1431f/callagialla callagialla 2008-03-20T21:14:41+01:00 INDUSTRIAL IndustrialRISK innovationsMARKETING managementMARKETINGNEW managementResearch, managementTECHNOLOGICAL marketing productsPRODUCT strategyINTEGRATED
Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
Ellen Enkel and Javier Perez-Freije and Oliver Gassmann Creativity & Innovation Management 14 425-437 (2005)
to INDUSTRIAL IndustrialRISK innovationsMARKETING managementMARKETINGNEW managementResearch, managementTECHNOLOGICAL marketing productsPRODUCT strategyINTEGRATED on 2008-03-20 21:14:41
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