BibSonomy publications for /bibtex/2b5b8df7c12093363e43993b041698b46/callagialla http://www.bibsonomy.org/bibtex/2b5b8df7c12093363e43993b041698b46/callagialla BibSonomy RSS Feed for /bibtex/2b5b8df7c12093363e43993b041698b46/callagialla Customers as Innovators: A New Way to Create Value http://www.bibsonomy.org/bibtex/2b5b8df7c12093363e43993b041698b46/callagialla callagialla 2008-03-20T21:20:07+01:00 & -- CONSUMERS' ResearchNEW addedCUSTOMIZATIONMARKETING adoptionRESEARCH designINNOVATION development preferencesMANAGEMENT productsVALUE strategyPARTNERINGPRODUCT
Customers as Innovators: A New Way to Create Value
Stefan Thomke and Eric Von Hippel Harvard Business Review 80 74-81 (2002)
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