]> BibSonomy publications for/author/Parise BMEI (2)conf/bmei/2008-2577-582Closed-Form Expression of the SAR Distribution in a Multilayered Planar Model for Shortwave Inductive Diathermy.2008dblp 2008-06-03 00:00:00.0 Hawaii International Conference on System Sciences, Proceedings of the 41st Annual281-281Marketing Using Web 2.02008mrefs research.web20.communities study.web20 2008-04-26 13:29:59.0The increasing popularity of Web 2.0 tools, such as blogs, wikis, and virtual worlds, is fundamentally changing how consumers use the Web. The basic core of Web 2.0, that users can generate and share their own content, often regarding company brands and products, provides both potential value and challenges to marketing practitioners. Along with conducting secondary research, we interviewed 30 marketing executives and senior managers at companies at the forefront of using this technology. We found that there were four principles which guided managers' marketing actions: 1) facilitate users in generating content, 2) focus on building a community, 3) ensure authenticity of the message, and 4) look for marketing opportunities through experimentation. ECCEconf/ecce/2007309-310ACM International Conference Proceeding SeriesPointing movements visually controlled through a video display: a new device for air traffic control?2502007dblp 2008-04-21 00:00:00.0 MIT Sloan Management ReviewGetting new hires up to speed quickly Winter 20052005imported 2008-02-12 17:53:00.0 HICSSconf/hicss/2008281Marketing Using Web 2.0.2008dblp 2008-02-01 00:00:00.0 MIT Sloan Management ReviewGetting new hires up to speed quickly Winter 20052005Onboarding 2008-01-20 21:06:49.0 ICMLconf/icml/2003345-352Unsupervised Learning with Permuted Data.2003dblp 2007-11-03 00:18:07.0 NIPSconf/nips/20061073-1080Bayesian Model Scoring in Markov Random Fields.2006dblp 2007-10-25 00:00:00.0 UAIconf/uai/2006Bayesian Random Fields: The Bethe-Laplace Approximation.2006dblp 2007-07-26 00:00:00.0 Computer Networks5603-650Using standard Internet Protocols and applications in space.472005dblp 2005-05-11 00:00:00.0