BibSonomy publications for /user/acf/case_studySun May 04 04:10:01 CEST 2008International Journal113--22{Communicating with local publics: a case study of Coca-Cola’s Chinese web site}112006MBA localization marketing medgov internet public_relations globalization case_study PR Department of Communication, University of Missouri-St Louis, St Louis,Missouri, USA Purpose – This is a case study of Coca-Cola’s Chinese web site. It aims to examine how Coca-Cola,the number one brand in the world, is using its web site to communicate with the publics in the world’s largest market. design/methodology/approach – Uses a qualitative text analysis. Findings – Coca-Cola is practicing a “glocal” strategy, which integrates the ethnocentric and polycentric model in international public relations, to communicate with the Chinese publics through its Chinese web site. Originality/value – This study provides insights for understanding the theory and practice of global corporate public relations. Sun Mar 30 10:19:17 CEST 2008University of Florida, PO Box 118400, Gainesville, FL 32611-8400internet2ndEvolution of public relations case studies from countries in transition2004case_study public_relations transition Sun Mar 30 10:08:55 CEST 2008Journal of Business Ethics2143--155{Consistent Questions of Ambiguity in Organizational Crisis Communication: Jack in the Box as a Case Study}252000case_study crisis Krisenkommunikation Robert R. Ulmer1 Contact Information and Timothy L. Sellnow2 Contact Information (1) Department of Communication, University of Arkansas at Little Rock, 2801 South University Avenue, Little Rock, AR, 72204-1099, U.S.A. (2) Department of Communication, North Dakota State University, P.O. Box 5075, Fargo, ND, 58105-5075, U.S.A. Abstract The complexity of crisis situations allows for corporate responses to create multiple interpretations for organizational stakeholders concerning crisis evidence, the organization's intentions, and the locus of responsibility. Hence, organizations have the ability to emphasize an interpretation where the organization is viewed most favorably. Using Jack in the Box as a case study, we apply stakeholder theory to ascertain the ethical implications of employing strategic ambiguity in organizational crisis communication. We conclude that the crisis response provided by Jack in the Box's leaders was ethically questionable in the areas of evidence, intent, and locus because the ambiguity they introduced privileged their financial stakeholders over others. Ultimately, this strategic use of ambiguity diminished the deliberative ability of Jack in the Box's publics. Contact Information Robert R. Ulmer Email: rrulmer@commat;ualr.edu Contact Information Timothy L. Sellnow Email: sellnow@badland.nodak.eduSun Mar 30 07:03:40 CEST 2008Journal of World Businessa Pamela Mar, World Economic Forum, 91-93 route de la Capite, Cologny/Geneva, CH-1223, Switzerland b Michael N. Young, Department of Management, The Chinese University of Hong Kong, Shatin, NT, Hong Kong Corresponding Author Contact Information Tel: +41-22-869-1247; Fax: +41-22-786-2744; email: pamelamar@weforum.org Corresponding Author Contact Information Tel: +8-52-2609-7905; Fax: +8-52-2603-5104; email: michaely@baf.msmail.cuhk.edu.nk 3280--302{Corporate governance in transition economies: a case study of two Chinese airlines}362001case_study China corporate_governance airline China’s eminent entry into the World Trade Organization increases the urgency of the need for corporate governance reform in its ailing state-owned enterprises. Thus, this study examined the extent to which listing of shares of Chinese state-owned enterprises on public stock exchanges—a key part of the on-going reforms—is associated with convergence of their corporate governance practices toward those accepted as global standards. Two prominent Chinese airlines were chosen as subjects of case studies involving both primary and secondary data sources. The findings are presented along with a discussion of the implications. Fri Mar 28 10:06:28 CET 2008International Journal113--22{Communicating with local publics: a case study of Coca-Cola’s Chinese web site}112006MBA globalization public_relations internet localization PR medgov marketing case_study Department of Communication, University of Missouri-St Louis, St Louis,Missouri, USA Purpose – This is a case study of Coca-Cola’s Chinese web site. It aims to examine how Coca-Cola,the number one brand in the world, is using its web site to communicate with the publics in the world’s largest market. design/methodology/approach – Uses a qualitative text analysis. Findings – Coca-Cola is practicing a “glocal” strategy, which integrates the ethnocentric and polycentric model in international public relations, to communicate with the Chinese publics through its Chinese web site. Originality/value – This study provides insights for understanding the theory and practice of global corporate public relations.