BibSonomy publications for /user/rwagner/competitive_reactionFri Jan 22 21:29:04 CET 2010Dresden22nd Annual Conference of the German Classification SocietyModeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level19981998 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix scanner_data speech Fri Jan 22 21:27:01 CET 2010ViennaWorkshop on Operations Reseach in MarketingRemarks on the Behavioristic Analysis of Competitive Reactions19991999 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix scanner_data speech Fri Jan 22 21:14:24 CET 2010Bergen30th Annual Conference of the European Marketing AcademyBerTesting the Lag of Multiple Competitive Reactions20012001 Wettbewerbsinteraktionen_und_Competitive_Intelligence competitive_reaction contributed_talk marketing-mix reaction_lag speech