BibSonomy publications for /user/rwagner/formative_modelsFri Jul 23 12:28:07 CEST 2010Z\"urichETH Z\"urichRationales Underlying Investment Decisions: The Impact of Marketing on Attitudes and Preferences Towards Sustainability20052005 Quantitative_Methoden_der_Marketingforschung ahp contributed_talk formative_models marketing_practices preference_measurement speech Fri Jan 22 20:38:24 CET 2010Milan34th Annual EMAC ConferenceMeasurement Equivalence in Cross Cultural Research: the Case of Formative Measurement Models20052005 Quantitative_Methoden_der_Marketingforschung construct_equivalence contributed_talk formative_models reflective_models speech