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The Impact of Communication Strategy on Launching New Products:The Moderating Role of Product Innovativeness
Yikuan Lee and Gina Colarelli O'Connor Journal of Product Innovation Management20(1):4-21(2003)
to & productsPRODUCTION Study managementResearch, teaching IndustrialCOMMUNICATION productsCONSUMERSMARKETINGNEW -- ADVERTISINGCOMMERCIAL by callagialla on Mar 20, 2008, 9:24 PM
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