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Customers as Innovators: A New Way to Create Value
Stefan Thomke and Eric Von Hippel Harvard Business Review80(4):74-81(2002)
to strategyPARTNERINGPRODUCT -- preferencesMANAGEMENT development CONSUMERS' & productsVALUE ResearchNEW designINNOVATION addedCUSTOMIZATIONMARKETING adoptionRESEARCH by acbullinger and 1 other person on Dec 1, 2008, 5:41 PM
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