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• Customers as Innovators: A New Way to Create Value
  Stefan Thomke and Eric Von Hippel Harvard Business Review80(4):74-81(2002)
  to productsVALUE & preferencesMANAGEMENT strategyPARTNERINGPRODUCT ResearchNEW designINNOVATION CONSUMERS' addedCUSTOMIZATIONMARKETING adoptionRESEARCH -- development by callagialla on Mar 20, 2008, 9:20 PM
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