Consumer needs and desires are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated f...Consumer needs and desires are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS
to business education harvard leadership management reference research startup strategy toread by corinnegrady and 6 other people on May 9, 2008, 2:55 AM
