Guardian 2008: Facebook has 59 million users - and 2 million new ones join each week. But you won't catch Tom Hodgkinson volunteering his personal information - not now that he knows the politics of the people behind…
As Rafael Rivero put it to me, “Facebook is where it’s all happening.”
"Publishers took note of what worked on Facebook and adjusted accordingly"
"A company that can claim nearly every internet-using adult as a user is less a partner than a context — a self-contained marketplace to which you have been granted access but which functions according to rules and incentives that you cannot control."