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Rationales Underlying Investment Decisions: The Impact of Marketing on Attitudes and Preferences Towards Sustainability
Ralf Wagner, and Sören W. Scholz Zürich, (2005)
to 2005 Quantitative_Methoden_der_Marketingforschung ahp contributed_talk formative_models marketing_practices preference_measurement speech by rwagner on Jul 23, 2010, 12:28 PM
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Measurement Equivalence in Cross Cultural Research: the Case of Formative Measurement Models
Ralf Wagner, M. Wetzels, and H. Winklhofer Milan, (2005)
to 2005 Quantitative_Methoden_der_Marketingforschung construct_equivalence contributed_talk formative_models reflective_models speech by rwagner and 1 other user on Jan 22, 2010, 8:38 PM
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