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Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice
Ellen Enkel and Javier Perez-Freije and Oliver Gassmann Creativity & Innovation Management14(4):425-437(2005)
to marketing strategyINTEGRATED productsPRODUCT INDUSTRIAL managementResearch, managementMARKETINGNEW innovationsMARKETING managementTECHNOLOGICAL IndustrialRISK by callagialla on Mar 20, 2008, 9:14 PM
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