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It is important to understand two things when embarking on your own <strong>Search Engine Marketing</strong> (SEM) campaign. First, the search engines are all about making money and will gladly help you spend your marketing budget in a way which benefits them the most and not necessarily look after your best interest. Secondly, the search engines are about offering relevant search results as without relevancy they would have no users. While most search engines have taken on a public position similar to "church and state" in separating their PPC business lines with their organic search group, one can simple read their annual reports to gain insight as to which side of the house their income in being derived from. Pay-Per-Click (PPC) is nothing more than an online advertising/marketing campaign. One in which you pay the search engine for every click which materializes by the searcher. Understanding how the PPC bidding process works is a key factor to your online success. Not only will every keyword or keyword phrase be priced differently, but the competitive landscape also influences the price of keyword clicks as well as your desired page position. Let's take a look at some of the do's and don'ts of <em>search engine marketing</em>. <h2><a href="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing.jpg"><img class="alignright size-medium wp-image-3397" alt="search engine marketing" src="http://www.mojocreator.com/wp-content/uploads/search-engine-marketing-300x239.jpg" width="300" height="239" /></a>Search Engine Marketing: Best Practices</h2> Research which keywords to use for your <a href="http://www.mojocreator.com/capabilities/marketing-technology/search-engine-marketing/">search engine marketing</a> campaign – Besides documenting the obvious keywords first which make sense for your property, go ahead and visit your competitors' websites. On the home page of your competitor's website, click on "view" in your browser's tool bar and scroll down to "View Source". This will open up a new browser window on your screen which will show you the website computer code for your competitor's home page. Next, look for a line of code near the top of the screen which is titled "keywords". That line of text will show you which keywords your competitor is marketing themselves on via their organic search optimization efforts. Researching your competitor's keywords will help you to fine tune your own list of keywords for your PPC program. Another good resource is to use Google Keyword Tool, which is found at https://adwords.google.com. This tool will help you find hundreds of relevant keywords for your PPC campaign. These keywords even include misspellings of popular keywords. Looking over your website server logs will also provide you with some insight as to which keywords your visitors are using to find your website. Bid to be in the top 3 search positions – The search engines have found more ways to spend your online marketing budget by syndicating their top listings to their network of third party search engines. So if you want your listing to appear on other search engines, it's best to be positioned in the top 3 listings…which will cost you more on a pay per click basis of course. Bidding to be in the top 3 positions must be done in a very targeted manner to gain the most value. Again, stay away from highly generic terms but instead target long-tail keyword phrases. <h3>Search Engine Marketing: Practices to Avoid</h3> Don't pay the most per click just because you want to see your brand in the number one position all the time – As mentioned previously PPC is mostly a bidding game, with the top rankings going to the highest bidder. So while it may make sense for you to bid top dollar for your company's name on Google, it doesn't make any sense to bid as aggressively for generic terms. Doing so will certainly cause you to exhaust your PPC marketing budget in no time with irrelevant click throughs, which the search engines will happily send your way. Don't send users to your homepage  – If you're paying for <span style="text-decoration: underline;">search engine marketing</span> make a relevant landing page on your website which provides content relevant to the search term. This extra step will go a long way towards increasing your online conversions from click to customer. · http://bit.ly/12EuEic

Businesses must effectively use Social Media Monitoring to keep informed of what is being said about their Brand online. This activity tracks online mentions to keep business apprised of sentiment, both positive and negative, coming from consumers and potential customers. <h2>Local Brand Monitoring: Venturelabs Study</h2> There are many tools and providers that offer <strong>brand monitoring</strong> capabilities to help keep companies in the information loop. One such provider is Venuelabs, a Washington based <a href="http://venuelabs.com/" target="_blank">brand monitoring</a> company. They offer a location-based social media analytics product that provides brick &amp; mortar brands with deep location-based insight into customer experience, sentiment, trends, and the overall health of their storefronts. A recent Venturelabs study has found a troubling trend in the brand monitoring tactics of local companies. It demonstrates how <span style="text-decoration: underline;">brand monitoring</span> and social media monitoring strategies employed by major brands are missing as much as 86% of local consumer sentiment about their in-store experiences. “The results of our analysis found that as consumer usage of the mobile internet has continued to skyrocket, the basic characteristics of the ‘digital footprint’ left by consumers have changed dramatically,” said Pete Mannix Venuelabs Co-Founder and CTO, “Considering that nearly 40% of Internet usage is from a mobile device, implied user context, particularly location, has become far more critical to understanding the customer.” <h3>Local Brand Monitoring: Location is the New Keyword</h3> Consumers are using mobile devices to interact with brands in new ways, sharing in-store experiences beyond social to include mobile and location-based services like Foursquare and Instagram. “Fundamentally, location is the new keyword,” said Venuelabs CEO Neil Crist, “The gap of current <em>brand monitoring</em> technologies is being felt today by brands large and small, who are adopting the Venuelabs platform to extend their listening the ‘last mile’ to their local storefronts – where they are finding significantly more valuable and more actionable customer intelligence.” <h3>Local Brand Monitoring: Infographic of Study Results</h3> <a href="http://www.mojocreator.com/wp-content/uploads/brand-monitoring.png"><img class="aligncenter size-large wp-image-3294" alt="local brand monitoring" src="http://www.mojocreator.com/wp-content/uploads/brand-monitoring-151x1024.png" width="151" height="1024" /></a> · http://bit.ly/12xJaIv

SEO means Search Engine Optimization. In basic terms, SEO is the process of making your website more relevant to the major search engines. Increasing your relevancy will mean that your site shows up higher in their search rankings. Due to its overwhelming market share, Google is usually the search engine you will optimize for. <a href="http://www.mojocreator.com/local-seo/">Local SEO</a> is optimizing your website to rank highly for local based search terms (keywords). Instead of just ranking for a general keyword like “Widgets”, you would try to rank for “Widgets Texas” or “Austin Widgets”. <strong>Local SEO techniques</strong> are becoming an increasingly popular, especially by businesses in mid-sized and small cities. There are certain advantages when optimizing for localized search terms: <ul> <li>Can Be Easier To Rank — It is generally easier to rank for a local search term because it is less competitive. Instead of competing against all of North America, you are only fighting for position with those in your local area. Many times, you can rank near or at the top of Google for these terms with much less work.</li> <li>More Targeted — When people are searching locally, they are more often to be ready to buy. It also makes sure that the people finding your site are local and can actually use your services. If you rank for “Widgets” people all over the world will find your site, but if you localize that search term you will be targeting people who are searching from your area. Depending on your product, most customers often start their search locally first. If they find someone competent that they feel comfortable with, they often stop searching.</li> </ul> With the explosions of mobile Internet, finding businesses through search engines will only get more popular. At one time, every business wanted to be in the Yellow Pages. Well, the day of the search engine is here and you want to rank for these local terms. With less competition you can rank quicker and with less effort. You will be tapping into a perpetual funnel of local-based web searches. When you have a website, you want it to rank near the top of the search rankings for localized searches. <h2><a href="http://www.mojocreator.com/wp-content/uploads/Local-SEO-techniques.jpg"><img class="alignright size-medium wp-image-3283" alt="Local-SEO-techniques" src="http://www.mojocreator.com/wp-content/uploads/Local-SEO-techniques-300x187.jpg" width="300" height="187" /></a>Local SEO Techniques: Keyword Research</h2> Keywords are the words or terms that people use to search in Google. If you do a search for “Cheap Flights” on Google, then the keyword is: cheap flight. Keyword brainstorming and research is an important first step in any Local SEO plan. These general steps will get you off to a good start. Sit down and make a list of every keyword term that someone would search for to find your 'Widget' company. Don’t worry about local terms right now — just think of what people would search in any part of the world to find a service like yours. Write down as many terms as possible. Think of a wide variety of terms, all the way from one word terms (short-tail) to 3+-word terms (long-tail). You can also ask friends and family for their input. This will give you an outside perspective from an everyday person. If you get stuck thinking about terms, you can get some help from Google itself. Just take one of the keyword terms you thought of and enter it into the Google Keyword Tool. This will give you a list of related terms and their estimated search numbers. Keep in mind we will localize these terms, so the amount of searches will not be directly applicable — but it still gives you an idea of what keywords are searched more often. Spend a good chunk of time on this, and try to get a list of 20-30 keyword terms. Now that you have your keyword list, simply localize them. Add your location (town or city, maybe the state/province if you are in a city with common name). If your Widget services are in demand in a number of towns, then add the other towns in front of the keyword as well. For example... City One + Keyword One City One + Keyword Two ... City Two + Keyword One City Two + Keyword Two Etc... So each new town you use will be another five local keyword terms. Once you have localized your keywords, you will now have a list of local keyword terms that you can begin ranking for. While this is a basic form of keyword research, it is leagues ahead of most of the online marketing that local businesses do. <h3>Local SEO Techniques: The Basics</h3> To understand <span style="text-decoration: underline;">Local SEO techniques</span> completely would be a book on its own, but here are some basics. If you have built your website using WordPress, you could do some of the on-page steps yourself. If you went with an HTML design, you might have to get your web designer to make a couple of changes. The changes will be quick though, so it shouldn't take too much time. Local SEO can be broken into two main categories: On-page and Off-page. <h4>Local SEO Techniques: On-Page Factors</h4> On-Page means exactly what it says. These are the steps you take on your actual site or blog to make it more friendly to the search engines. While there are many things to consider, some great first steps include: <h6>Title Tags</h6> You might have to get your web designer to fix these for you if you use a traditional HTML website. These are simply the titles of each page and are the first thing Google sees when it finds a new page. The “title” in this case is what is displayed ABOVE the address bar in your Internet browser. It is at the very top of the browser. On Google.com, “Google” is the page title.If you are familiar with HTML code, this is usually accomplished with the &lt;title&gt;&lt;/title&gt; tags near the top of the code. If you are savvy enough, you can change them yourself — just remove what is in between them and paste in one of your keywords. In WordPress, you can handle this even easier through uses of plugins like All-in-One SEO. Each page of your site should have a different title tag. Make it one of the keywords that you created in the previous step. In some smaller towns, this is all you will need to do to get to the first page of Google for localized terms. If you use WordPress, you can access Permalinks through the Settings and create a custom structure like: /%postname%/. This will make the title tag of every post you create to be the same as the Post Title. So just name your blog posts with keywords and you will automatically have keyword rich title tags. Another point for WordPress. <h6>Content</h6> You want to mention your keywords in your content, but not too much. You don’t want your content to seem low quality and unnaturally stuffed with keywords. Remember, your web content should be written for your visitors, not the search engines. Good quality content that naturally mentions your keywords will engage people, make them more likely to share your site. It will also seem more natural to Google. <h6>Navigation</h6> You should have proper navigation on your site. You want it to be both logical and working. Broken links on your site are a big “no-no.” A broken link in your navigation is especially glaring. You want Google to be to easily find your whole site with no broken links. This includes linking to other parts of your own site. <h6>Sitemap</h6> This step is more important for WordPress based websites, because a sitemap is needed more for a dynamic site. A sitemap is basically a list of your website pages. Search engines like Google will use it to discover your entire site. It is more important for websites that are updated with new pages often (i.e. WordPress blog). In WordPress you can easily add a sitemap to your site with a plugin like “Google XML Sitemaps.” SEO is a major area of study online, and there are a lot of other steps you can take, but the above ones are a great on-page start to any campaign. Since ranking for localized keywords is easier in general, these steps should suffice for most résumé writing businesses. <h4>Local SEO Techniques: Off-Page Factors</h4> In many people’s eyes, off-page optimization is where you should spend most of your time. I personally disagree. I think consistent high quality on-page content (aka blog posts) is the most important step. That said, off-page optimization is still very important and probably more important than every on-page step besides content creation. When it comes down to a basic level, off-page optimization is really about one thing — getting backlinks. Backlinks are simply links on other sites that point towards your site. Google values these highly, and it is one of the major ranking factors. When you are starting a backlinking campaign, there are a couple of terms you need to know: <h6>Anchor Text</h6> The anchor text is the actual text that makes up the link. When you see a link that says “Click Here,” then click here is the anchor text. Links that have your keywords as the anchor text are more valuable. An anchor text that reads, “Click here to contact us for Widgets” is more valuable. <h6>Page Rank</h6> Google gives pages a rank from 0-10. This rank isn’t quite as important as some people make it out to be, but it is still a good guide. The higher the page rank of a website, the more valu · http://bit.ly/13fBPMA

More details have emerged related to Microsoft's <a href="http://www.mojocreator.com/social-media/microsoft-buys-enterprise-social-network-yammer/">$1.2 Billion purchase of Enterprise Social Network Yammer</a>. Since the purchase last summer, Yammer has demonstrated the ability to grow. Sales have increased 259% year-over-year, marked by 312 new customers and their best user engagement statistics ever for the month of March 2013. <h2>Office 365 and Yammer</h2> Microsoft commented on the progress of the Yammer acquisition yesterday on their blog: <p style="padding-left: 30px;">"While we are pleased with the growth, the opportunity for enterprise social is even larger. Yammer and Microsoft have come together with a single vision - to bring enterprise social to all businesses by weaving these capabilities into the apps people use every day. Realizing this vision requires close alignment in product development, sales and marketing.</p> <p style="padding-left: 30px;">On the engineering side, we've made great strides in a short timeframe, bringing together Office 365 and Yammer teams to deliver regular updates against our roadmap. Right now our teams are actively focused on foundational work around identity, content and messaging that will drive seamless connected experiences across Office 365 and other applications. We look forward to sharing more exciting developments soon.</p> <p style="padding-left: 30px;">The next area of focus is aligning the Yammer and Office 365 go-to-market efforts. On March 1, we began offering <strong>Office 365 and </strong><strong>Yammer </strong>together as part of Enterprise Agreements. We will further simplify the customer buying experience and increase global scale by fully integrating our sales teams this summer. We're going from about a hundred sellers at Yammer to several thousand Microsoft sellers around the world bringing customers the benefits of enterprise social.</p> <p style="padding-left: 30px;">The reaction from customers has been overwhelmingly positive. They are excited about the transformational potential of enterprise social and recognize the combined value of <span style="text-decoration: underline;">Office 365 and Yammer</span>. Just one example we recently announced is ABB, a power and automation technology leader using <em>Office 365 and <em>Yammer</em></em> to provide a single platform for productivity, communication, collaboration and enterprise social in the cloud for 145,000 employees across 100 countries."</p> <a href="http://www.mojocreator.com/wp-content/uploads/Yammer-and-Office365-Infographic.jpg"><img class="aligncenter size-large wp-image-3257" alt="Yammer and Office365" src="http://www.mojocreator.com/wp-content/uploads/Yammer-and-Office365-Infographic-1024x700.jpg" width="1024" height="700" /></a> <h3>Office 365 and Yammer: Identity Emerges as Core Focus</h3> Alex Williams of Techcruch.com wrote about what the alignment of <a href="http://techcrunch.com/2013/05/09/microsoft-to-fold-yammer-sales-team-into-office-365-identity-surfaces-as-a-core-focus/" target="_blank">Office 365 and Yammer</a> means to the industry: <p style="padding-left: 30px;">"The news follows the road map that Microsoft set at its SharePoint Conference last November. In March, Microsoft detailed the transition and how Yammer will co-exist with Office 365 and Sharepoint.</p> <p style="padding-left: 30px;">It makes sense that identity is one of the core focus areas for Microsoft. It’s going to be critical to have universal identity in order for these systems to talk to each other and for IT to control access and permissions.</p> <p style="padding-left: 30px;">Identity is emerging as a core theme coming from Microsoft. Last month, the company announced the support of Active Directory in Windows Azure. Customers may also use their Microsoft account to log in to Windows Azure.</p> <p style="padding-left: 30px;">In the meantime, companies like Box are firing shots across Microsoft’s bow. Today the company bought Crocodoc, an HTML5 service for embedding docs. It’s a clear sign of the aggressive moves that are sure to come as the enterprise social networking space becomes increasingly competitive."</p> &nbsp; · http://bit.ly/1987YsD

Google I/O 13 takes place this month in San Francisco, and all indications are that <a href="http://www.mojocreator.com/general/google-maps-api-prices-adjusted/" target="_blank">Google Maps</a> will receive a substantial makeover. Many suspect this <strong>Google Maps update</strong> is aimed to make the service much more targeted toward mobile users. This promo for I/O session "Google Maps: Into the Future" definitely hints in that direction: <p style="padding-left: 30px;">"Google Maps and the Maps API enjoy huge popularity around the world. The Google Maps API is the most used API on the web. maps.google.com is the most used mapping site. Android and iOS SDKs are branching Maps out into new platforms. In this session, the Product Management Director of Google Maps (Ken Hoetmer) teams with the Product Manager for the Google Maps API and the lead Developer Advocate (Mano Marks) to walk you into the future of Google Maps."</p> <h2>Google Maps Update: The New Look of Google Maps Interface</h2> The complete list of changes that will occur in this <em>Google Maps update</em> is still a mystery, but a few industry analysts seem to have an inside track. Alex Chitu posted images as well as his thoughts about the <a href="http://googlesystem.blogspot.com/2013/05/new-google-maps-interface.html" target="_blank">Google Maps Update</a> "The update will remove the sidebar and will display everything on top of the full-screen map. One of the new features lets you restrict local search results to places recommended by top reviews or your Google+ circles." Brittany Hillen has expanded on the <a href="http://www.slashgear.com/google-maps-update-previewed-ahead-of-launch-07280956/" target="_blank">Google Maps update</a>, stating: <p style="padding-left: 30px;">"The updated user interface will eschew the traditional sidebar for a series of boxes above the map, which will fill the entire screen after the update if the screenshots are to be believed. The interface is called “more immersive,” and suggests that those on mobile devices will find that it works better than the interface that is currently in place. The moved sidebar won’t be the only change users see, however.</p> <p style="padding-left: 30px;">According to the preview, the current interface is one that is focused on the navigational components of Maps, such as the sidebars and buttons and sliders. That design theory will change with the update, with the new redesigned interface instead featuring a focus on the map itself with the various elements building on top of it rather than taking up its valuable space.</p> <p style="padding-left: 30px;">Along with the design’s change in focus will be some visual changes, which includes updates to the service’s icons, text styles, and the colors of the map itself. When can users expect to see these changes in place? A date isn’t provided, but it is worth mentioning the I/O event is coming up, and we may very well see it rolling out then."</p> <h3>Google Maps Update: The New Look of Maps</h3> There is excitement and anticipation from mobile users as to the specifics of the <span style="text-decoration: underline;">Google Maps update</span>. Chitu's screenshots give users a preview, but there is no substitute for the actual interface experience. <a href="http://www.mojocreator.com/wp-content/uploads/google-maps-update.jpg"><img class="aligncenter size-full wp-image-3244" alt="Google Maps Update" src="http://www.mojocreator.com/wp-content/uploads/google-maps-update.jpg" width="580" height="388" /></a> <a href="http://www.mojocreator.com/wp-content/uploads/google-maps-update-2.jpg"><img class="aligncenter size-full wp-image-3245" alt="Google Maps Update" src="http://www.mojocreator.com/wp-content/uploads/google-maps-update-2.jpg" width="580" height="435" /></a> · http://bit.ly/12V9B9D

The importance of social media as well as recent Google algorithm updates have placed <strong>content marketing</strong> at the center of many brand campaigns. <a href="http://www.mojocreator.com/capabilities/marketing-technology/">Content marketing</a> is known by many names including branded content, custom media, and corporate journalism. It is simply a communication with customers and prospects without a sales pitch. The brand marketer provides information that makes the buyer more educated. As brands offer consistent valuable information to their target market, the ultimate reward is new customers with brand loyalty. A good piece of brand content intrigues and engages its audience. A great piece of content can go viral and be exposed much more widely than ever imagined. Lots of work goes into a content marketing for brands; hours of brainstorming, research and production are all required. Even after all this labor, content marketing success is unpredictable and difficult to achieve. <h2>Content Marketing: Mining Ideas From Social Networks</h2> With so much riding on each piece of content, marketers should seek any possible advantage to help content gain acceptance. With this in mind, Sujan Patel proposes an interesting idea: Why not survey your target market on social media for what information they feel would be most valuable to them? His <a href="http://www.searchenginejournal.com/mining-your-social-networks-for-content-marketing-ideas/" target="_blank">content marketing</a> article in Search Engine Journal explores several strategies to cut back on total research time and increase the likelihood of success: <p style="padding-left: 30px;">"Here are a few different ways to do it…</p> <h6 style="padding-left: 30px;"><a href="http://www.mojocreator.com/wp-content/uploads/content-marketing-cycle.jpg"><img class="alignright size-full wp-image-3232" alt="content marketing" src="http://www.mojocreator.com/wp-content/uploads/content-marketing-cycle.jpg" width="300" height="303" /></a>Strategy #1 – Check your followers’ retweets</h6> <p style="padding-left: 30px;">Ideally, when creating content marketing pieces, your goal is to create materials that your followers will share with each other. This type of viral-style sharing increases the reach of your brand without requiring your direct involvement – giving you more bang for your marketing buck.</p> <p style="padding-left: 30px;">So if you want to build the types of content that your social followers are most likely to share, the easiest place to start is to see what they’re already sharing!</p> <p style="padding-left: 30px;">To use this strategy, log in to your business’s Twitter account and navigate to the feed that displays the activity of the people who are currently following you. Scroll down the list and open the links of any blog articles or infographics that your followers have shared directly or retweeted.</p> <p style="padding-left: 30px;">Once you’ve opened up a handful of windows, make a note of the subject matter and type of content found at each link. Pay special attention to any trends that can be gleaned from this information. For example, if you see several articles on a single topic or find that your audience prefers sharing videos to text-based articles, use this information when it comes time to create your own content marketing campaign pieces.</p> <p style="padding-left: 30px;">Of course, depending on how diverse your follower base is, it’s possible that you won’t see any definitive trends in this information. If this winds up being the case for you, move on to the next social network mining strategy…</p> <h6 style="padding-left: 30px;">Strategy #2 – Check with your industry’s authority figures</h6> <p style="padding-left: 30px;">Another way to use your social network’s activity to inform your content creation process is to pay attention to the posts from your industry’s authority figures that are gaining the most traction.</p> <p style="padding-left: 30px;">To do this, you’ll need to start – obviously – by identifying your industry’s authority figures. Ideally, this won’t be the first time you do this, as forming relationships with these people can be a valuable way to grow and promote your website beyond simple data mining.</p> <p style="padding-left: 30px;">However, if you don’t yet have a list of industry influencers, you can find them via Google searchers for keyword phrases like, “Top [industry] blog” or “Best [industry] bloggers.”</p> <p style="padding-left: 30px;">Once you’ve found these people, take a look at their social media profiles, paying special attention to the relative amount of engagement each of their updates has received. For example, if you see that one tweet in particular from an industry authority figure has more replies, retweets and favorites than any other, it could be that the update struck a chord with his or her readers.</p> <p style="padding-left: 30px;">Carry out this same process on all of the major social networks, as the strength of an influencer’s following may vary by platform. Whether you find this information on Facebook, Twitter, Google+ or Pinterest, the key is to look out for posts that stand out in terms of engagement. Identifying a few of these popular updates can give you insight into the topics that appeal most to your audience – paving the way for the creation of your own content pieces targeting these same ideas.</p> <h6 style="padding-left: 30px;">Strategy #3 – Just ask</h6> <p style="padding-left: 30px;">But while the idea of monitoring influencers’ activity has the potential to turn up some interesting content creation ideas, keep in mind that this strategy has one major weakness – it’s not tailored to your particular audience!</p> <p style="padding-left: 30px;">Sure, the odds are good that readers who were interested in a content piece on one particular topic will wind up engaged with future posts on this same subject. But at the same time, posting repeatedly about the same topic can lead to audience burnout and risks making you look like a copycat who’s ripping off better-known professionals.</p> <p style="padding-left: 30px;">So what’s a content marketer to do? Well – for starters – why not ask your audience directly what they want to read about?</p> <p style="padding-left: 30px;">One of the easiest ways to drum up ideas for new content pieces is to simply ask your social followers what questions they have and what topics interest them. This can be done in a number of different ways, including:</p> <ul> <li>Posting broad queries to your social profiles, like “What’s your biggest [industry] question right now? Shoot me a message and I’ll cover it on my blog.”</li> <li>Sending direct messages to your most devoted social media followers asking if they have any future post requests.</li> <li>Creating polls featuring possible topic ideas and posting them to your social profiles.</li> <li>Offering an incentive or creating a giveaway contest for the social follower who gives you the best new blog post idea.</li> <li>Directing social media followers to a SurveyMonkey survey that asks them about their current needs and interests.</li> </ul> <p style="padding-left: 30px;">Now, there are a few caveats you’ll want to keep in mind here…</p> <p style="padding-left: 30px;">First of all, while this strategy can be effective, it should be used in moderation. Asking your followers what they’d like you to cover on your website once a week runs the risk of making you look uneducated and uninformed about your audience. Really, if you can’t handle coming up with your own blog post topics on a regular basis, why should these readers trust the information you give out on your site?</p> <p style="padding-left: 30px;">In addition, it’s important to keep in mind that what people say they want and what they actually want are often two different things. It’s entirely possible that you’ll wind up soliciting ideas on your favorite social network, getting excited about a possible topic that arises and then find yourself facing crickets chirping when the actual piece goes live.</p> <p style="padding-left: 30px;">For these reasons, it’s a good idea to use this strategy sparingly – no more than once per month. In the meantime, if you’re stumped for content marketing ideas, use the other strategies described above or more time-tested approaches (like researching industry trends or mining your website’s analytics account for information on your past top content pieces).</p> <p style="padding-left: 30px;">Your social media accounts can be great sources of information on the types of content and the topics that are performing best with your audience members. Use this market research data to your advantage by making it a regular priority to engage with these followers and explore the content pieces they’re sharing – your own <span style="text-decoration: underline;">content marketing</span> efforts will thank you!"</p> <h3>Content Marketing Importance</h3> Consumers are becoming more adept at avoiding traditional marketing channels. DVRs allow for skipping TV commercials, radio markets are segmented by music services and iPods, and Internet PPC and banner ads are increasingly viewed as spam. The consumer is incredibly educated to the efforts to "sell' them. Successful <em>c · http://bit.ly/18Ngm0q

In the battle for the most customers, <span style="text-decoration: underline">Fb</span> is king. Whilst each Twitter and Google Furthermore have been competing for second location, they nonetheless have however to arrive close to difficult Fb. The objective of these social platforms is not only gaining new customers, but attempts to maintain them engaged and active as nicely. The formerly recognized pattern of <a href="http://www.mojocreator.com/smm/facebook-teen-demographics-dropping/">Fb Fatigue</a> appears to have disappeared as current research display that <strong>Fb active usage</strong> is booming. <h2>Fb Active Usage: International Internet Index</h2> International Internet Index launched their newest Stream Social report forВ Q1 2013 final 7 days. This report discusses some of essential developments in <a href="http://www.globalwebindex.net/Stream-Social" target="_blank">Fb active usage</a>: <p style="padding-left: 30px">"The most substantial developments are:</p> <ul style="padding-left: 60px"> <li>A increase in active engagement throughout all social platforms with Twitter the quickest expanding</li> <li>Nearby social platforms carry on their decline about the globe with the exception of China and Russia</li> <li>Mobile is taking part in a huge function in driving genuine-time active usage of social platforms in all marketplaces</li> <li>More mature web customers are also driving social platforms development globally</li> <li>Google+ remains the quantity two social system in the globe with 359 million month-to-month active customers</li> </ul> <p style="padding-left: 30px"><a href="http://www.mojocreator.com/wp-content/uploads/Facebook-Active-Usage-Social-Platforms.jpg"><img class="alignright wp-image-3213" alt="Facebook Active Usage" src="http://www.mojocreator.com/wp-content/uploads/Facebook-Active-Usage-Social-Platforms.jpg" width="330" height="283"></a>Beginning with Fb, the world’s biggest social community has noticed its complete quantity of active customers (defined by these who have utilized or contributed to the services in the past thirty day period) improve by 35% in between Q2 2012 and Q1 2013. Twitter has noticed even quicker active user development, and at forty four% development in the exact same time period, is presently the quickest-expanding social system in the globe by active customers. Google+ continues to register powerful development as nicely with its active customers foundation expanding by 33% in between Q2 2012 and Q1 2013.</p> <p style="padding-left: 30px">The driving forces powering these extraordinary performances – particularly fascinating offered the proof of “Facebook Fatigue” we discovered couple many years ago – are two important elements: mobile and more mature customers.</p> <p style="padding-left: 30px">Mobile is by much the primary aspect, and because Q1 2011, the quantity of individuals accessibility the web by way of a mobile telephone has elevated by sixty.three% to 818.four million throughout the 31 GWI marketplaces.</p> <p style="padding-left: 30px">Additional proof to assistance the reality that mobile is driving social can be discovered when we evaluate the active social system usage of iOS and Android customers to the typical. iOS and Android customers are considerably much more most likely to use Fb, Twitter and Google+ in contrast to the typical web user about the globe. For instance, iOS customers in Germany, France, the Netherlands, the US,and the Uk are almost twice as most likely to use Twitter in contrast to the typical and in Poland, they are 4 occasions much more most likely to use the micro-running a blog services.</p> <p style="padding-left: 30px">The influence of more mature user teams is much more restricted but nonetheless substantial. In between Q2 2012 and Q1 2013 Twitter’s quickest expanding age demographic was fifty five to sixty four yr olds, registering an improve in active customers of seventy nine%. Each Facebook’s and Google+’s quickest expanding age demographic was forty five to fifty four yr olds, expanding by forty six% and fifty six% respectively.</p> <p style="padding-left: 30px">Importantly, these developments have elevated Facebook’s active user to accounts ratio to eighty two% whilst Twitter and Google+ see their active user ratios at sixty two% and sixty% respectively."</p> <h3>Fb Active Usage: Are Customers Truly Engaged?</h3> In accordance to Sharon Maclis, there may be some skewing of the <a href="http://blogs.computerworld.com/19856/facebooks_daily_users_may_not_all_be_engaging_daily" target="_blank">Fb active usage</a> figures: <p style="padding-left: 30px">"It turns out all these "every day" customers might not really be utilizing Fb each working day following all. In an amended submitting with the Safety and Trade Fee Wednesday, Fb admits that their information are skewed by mobile applications that frequently "verify in" -- whether or not or not the user has really engaged with Fb at all. Much more particularly:</p> <p style="padding-left: 60px">"Our metrics are also impacted by programs on particular mobile gadgets that immediately get in touch with our servers for normal updates with no user motion concerned, and this activity can trigger our method to count the user related with this kind of a gadget as an active user on the working day this kind of get in touch with occurs. We estimate that much less than five% of our estimated globally DAUs as of December 31, 2011 and 2010 resulted from this kind of automatic mobile activity, and that this kind of activity experienced a substantially smaller sized impact on our estimate of globally MAUs and mobile MAUs."</p> <p style="padding-left: 30px">So essentially, you are a every day Fb user if you have a smartphone and established up a Fb application but didn't disable automatic track record activity, as lengthy as your telephone is on. Fb states that's only five% of their every day customers, but they do not say how they arrive up with that "much less than five%" determine."</p> · http://bit.ly/ZpIpPt