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Selecting Product Development Projects: Pioneering versus Incremental Innovation Strategies
Abdul Ali and Manohar U. Kalwani and Dan Kovenock Management Science39(3):255-274(1993)
to orientation managementMARKET researchNEW BUSINESS planningCOMPETITIONMARKETING productsMARKETINGPRODUCT by callagialla on Mar 20, 2008, 9:01 PM
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