When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. "Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. I looked at 2.7 million link-containing tweets and found something interesting: There is no correlation between retweets and clicks. In fact, 16.12% of the link-containing tweets I analyzed generated more retweets than clicks, meaning many people will retweet a tweet with a link without even clicking on that link. The data also emphasizes that the factors leading to a link-containing tweet being retweeted are sometimes different than the factors that lead to it getting clicked on. Below, you'll find an infographic detailing my findings. Read more: http://blog.hubspot.com/blog/t ·
http://blog.hubspot.com/blog/tabid/6307/bid/33815/New-Data-Indicates-Twitter-Users-Don-t-Always-Click-the-Links-They-Retweet-INFOGRAPHIC.aspxWhen you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. "Remarkable," "worth sharing," and "interesting" all work well, too. But, as it often is, reality can be different than what feels true. I looked at 2.7 million link-containing tweets and found something interesting: There is no correlation between retweets and clicks. In fact, 16.12% of the link-containing tweets I analyzed generated more retweets than clicks, meaning many people will retweet a tweet with a link without even clicking on that link. The data also emphasizes that the factors leading to a link-containing tweet being retweeted are sometimes different than the factors that lead to it getting clicked on. Below, you'll find an infographic detailing my findings. Read more: http://blog.hubspot.com/blog/t ·
http://blog.hubspot.com/blog/tabid/6307/bid/33815/New-Data-Indicates-Twitter-Users-Don-t-Always-Click-the-Links-They-Retweet-INFOGRAPHIC.aspx