I will be kicking off a new segment here at Typeaura Photography that will be the definitive guide to everything you could possibly ask a portrait photographer. Each blog post in the series will attempt to thoroughly answer some the of the most common photographer faq, as well as some of the less common questions we receive.
In the interest of bringing you the best possible information we will start with the most common photographer faq that we receive.
What are your prices?
The easy answer is check out the investment page.
The not so easy answer may take a second to explain. Photographers live in a world in which there is no clear standard for how to price what we sell. Obviously there is the baseline for our offerings, a print from a professional lab will only cost us so much to make. So there is only one thing that separates the photographer that charges $50 dollars for a cd of images and the photographer that charges thousands for prints only. Value. It is the same reason we buy apple products, and the same reason we shop at high end stores. When a company clearly displays its value to its customers, they are willing to pay more for that experience.
So the real question is how do we display that value? Every photographer approaches that question in a unique way. Some photographers choose to list the prices out for everything they sell, allowing you the client to virtually window shop. Others choose to only list starting prices or ranges, giving you a basic idea of what it is going to cost. The rest don’t list any pricing at all, either making it a conversation to be hade, or only displaying the products without the cost.
Here at Typeaura Photography we want to communicate our value right from the beginning. We pride ourselves on being a full service photography studio which allows us to be with our clients every step of the way. Something that digital offering clients don’t always get. We appreciate the tangible as much as the experience and what our services as well as our products to continue to hold fresh in our clients minds long after the session. We appreciate the beauty in something that has been hand crafted and custom made for each client. It is a lost art sometimes. Is that a 50$ cd with a print release? Hopefully not.
Back to the original question, what are you prices? Our prices are the value that you have placed upon our services. Not only your photographer, not only the keeper of your memories, but as a business and as an experience. If through the process of the first inquiry to the moment your custom items have been delivered we have somehow failed to deliver that value, then we are overcharging.